Jimmy KimCEO & Founder, Commerce Roundtable · Marketer of 17+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Host of ASOM & Send it! Podcast. DTC Event: Commerce Roundtable

The hottest topic in email marketing

10 Oct 2024 · 1 min

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In this monologue, the speaker reflects on his journey into email marketing, beginning in 2023 when he chose to focus on email deliverability—a subject that was largely ignored at the time. He notes that around 2020‑2021, the broader concept of email marketing for e‑commerce started gaining attention, yet deliverability remained an under‑discussed issue. Fast‑forward to 2024, he declares deliverability the hottest topic, emphasizing that neglecting it will have catastrophic consequences for marketers. The talk serves both as a historical overview and a warning about the critical importance of deliverability today.

Chapters

When I first came into the scene in 2023, when I decided to get real social, the topic I chose was deliverability, but no one believed me when I started talking about it and how important it would be. Yeah. And I feel like in 2020, 2021, people just started talking about like email marketing for e-commerce in general for the first time. It was like, oh my God, there's this thing called email marketing. In my mind, I'm like, guys, this has been here for a long time. The best brands are taking advantage of it. And now like we're in this micro sense where like, I can't believe people weren't talking about deliverability, but it is the hottest topic right now in 2024. We should have been talking about this forever, but now it's impossible not to talk about it. There's so So many things happening, but if you're not talking and thinking about deliverability, you're screwed. It's gonna be the end of the world for you. That's awesome.