A workflow automatically generates personalized emails from your website content and asset library, creating thousands of variations. Agencies can now target ignored list segments and capture incremental revenue without pulling resources from high-value customers.
Chapters
one personalized emails. And by the time this airs as well, like, we're gonna have some really, really cool updates that'll be live where essentially it's going to automatically digest— to Jacob's point where like the automatic generation of content really comes from— it's going to automatically digest all of your content from your site as well. So you basically place your URL into it and it's automatically going to start building content for you. So it's gonna be very easy also to get leverage on your ability to produce content from that perspective. But yeah, you're exactly right, Jimmy. Like, you're uploading all of your content into Allen, creating permutations of those base assets. So if you just give it your asset library, it's going to take that and start building content around it. And serving on a unique basis, 1-to-1 personalized emails. That's functionally the gist of it. And we've seen crazy leverage in 2 places on the agency side with how we use it. And it's allowed us to do a lot, much better service for our brands because we can actually cover what I like to call more surface area within the account. Whereas historically, you know, if we're limited to a certain quantity of emails that we're building, this goes for internal teams too. Like if your quantity is you can only make 30 emails a month, but what happens if you want to go after all these pockets of your list that you're not focused on, but there's actual incremental revenue to be had from them? You then have to divert attention away from the high leverage segments you're focusing on.