The Momentum Principle: Why Small Actions Lead to Big Purchases
19 Apr 2026 · 1 min
0:31
In this brief dialogue, the speakers explain conversion principle #6—momentum—highlighting how small, low‑commitment actions (e.g., clicking an email, adding an item to a cart) create a consistency bias that makes larger, higher‑value actions more likely. They connect this to the classic foot‑in‑the‑door technique, describing how each micro‑yes builds psychological momentum, easing the path toward a final purchase.
