Jimmy Kim breaks down how to test marketing copy: pick a style that fits your goal, like urgency or storytelling. Run A/B tests that change one thing at a time or target different audiences. Then measure what matters: open rates, clicks, conversions, or lifetime value.
And the only way that works for your specific situation is to test these things systematically rather than guessing ultimately, right? I think that's something that you've got to think about when you're going through this stuff. So here's kind of my framework when you're thinking about this. Number 1, you want to copy style selection based on your campaign goals. And what I mean is urgency or social proof or storytelling or problem solving or conversational. Only one of them really works based on your goals and your context of what it is. Sometimes you need to just go for the hard-hitting sale and it goes with urgency. Sometimes you really want to convince the person and you need to go into social or storytelling. Storytelling or maybe problem solution. And sometimes you're just trying to create that relationship where conversational comes in. Make sure you're testing, right? Always be testing ABC. You're A/B testing your methodology for customers. You're either trying to test a single variable or a segment based on, you know, different segments or multivariable different tests that you might go into, right? Last thing that I think about is performance measurement. You gotta find some way to measure this thing. It could be through open rates or click rates, conversion rates, or some type of an engagement rate for long-term building or LTV, for example. All of these are really important when you're thinking about it. Subscribe to the pod.
