Brands last year started using fake apologies to sell stuff, saying things like "oops, I'm sorry, we have the greatest protein at the best price." The trend spread fast across the market, though nobody knows who started it. Jimmy Kim explores whether the gimmick actually worked.
There was this whole like trend last year, the oops, I'm sorry trend. Remember that trend? That was like something people did? Like— Yeah, it was like a big trend. Like, oops, I'm sorry, we have the greatest protein in the market and we're priced at the best price in the world. Oops, I'm sorry. Like, it was kind of like an angle of like, how do we get attention without it? So there was a lot of the apology stuff that came out into the market. There was a campaign out there. I don't remember who started it, but it definitely spread like wildfire for a while.
