The Secrets of Email Deliverability: What Google Doesn’t Want You to Know - EP2
In this episode of the "Send It" podcast, host Jimmy Kim and co‑host Chase Diamond dive deep into email deliverability for e‑commerce retention marketing. They start by explaining why deliverability matters – without inbox placement, any copy or offer is wasted – and debunk common myths about Gmail’s Promotions tab, showing it is simply a categorisation rather than a spam folder. The conversation then moves to the technical underpinnings that Gmail and other ISPs evaluate: DKIM, SPF, DMARC, domain reputation, link destinations, spam‑trap detection, and blacklist checks (e.g., Spamhaus). They describe how Google’s Postmaster Tools provide real‑time reputation data and why similar tools from Yahoo and AOL are emerging. Practical testing methods are shared, including creating “seed” inboxes that mirror a brand’s audience mix and monitoring where messages land (Primary, Promotions, Spam). Warm‑up strategies are detailed – start with 1‑1,500 contacts, use a 1.4× daily ramp, layer active and inactive segments, and avoid sudden volume spikes. They stress the importance of breaking down metrics by top‑level domain (TLD) to spot delivery issues. The episode concludes with ten actionable tips covering sender name, subject‑line hygiene, emoji and punctuation use, link authenticity, image‑to‑text ratio, alt‑text, spam‑trigger words, clean footers/unsubscribe, and continuous testing. Throughout, Jimmy and Chase blend technical insight with a conversational, enthusiastic tone, positioning deliverability as a controllable “algorithm” that marketers can master.
Chapters
Yo yo yo! What's up, Chase?
How you doing, brother?
I'm good, man. Rock and roll. You ready for podcast number two?
Dude, I am so pumped. Let's do this thing.
Dude, we're gonna we're gonna get real deep into deliverability, and we're gonna get a little nerdy here. But I'm excited because this is all that information that's living in my head, and I need to share it somewhere. So I'm excited. So let's do it in three, two, one.
From the open to the click, they're the masters of the flow. Just watch your list grow and your leads turn to go. Did we retain you so far, or do we have to extend it? If you want results, you know you gotta. Send it. Yeah, you know you gotta send it. Yeah, you know you gotta send it. Yeah, you know you gotta send it.
What is up everybody? Welcome to Send It, where we discuss anything and everything retention marketing, specifically in email and SMS marketing in e-commerce. My name is Jimmy Kim and I'm here with my co-host Chase Diamond. What's up Chase? All right dude, today on the Doc and Agenda, we're gonna talk about something really, really unique that I think I've never heard on a podcast ever, but we're gonna talk about the secrets of Email deliverability, what Google doesn't want you to know. Now I know the title's spicy, but it's not just Google. It applies to other ISPs, which are internet service providers like Yahoo, Microsoft, AOL, et cetera, right? Like it encompasses everybody. They're all following each other. But the reality is, is man, we know deliverability is, well, it's one of the most important subjects that are happening right now. But let's, let's start with this, Chase. I'm going to ask you a question because I know you, you know this answer, but Why should people care about deliverability?
Absolutely. It's by far the most important thing because if your email isn't landing in someone's inbox, right, hopefully their primary, but potentially their promotions. If it's not landing in one or two of those categories, it doesn't really matter what you write because it's not going to be read. It's not going to be seen. And therefore everything that you do is a wasted effort. And with that, right, like if you could optimize one thing across your entire email channel, and you could wave a magic wand, you better be voting on it being optimizing your deliverability because the more people that receive it in their inboxes, the more people that therefore can open it and click and ultimately going to buy from you. So the better your deliverability, in theory, the better your sales could and should be. And with that, right, like when you're spending money, like a lot of the people listening to this do on top of the funnel, you have to be able to deliver messages to those people when they enter their email into a pop-up for some kind of welcome offer or when they're making a purchase, you want to send them post-purchase emails. So these kind of receipts, these flow These transaction emails, these campaigns, they have to deliver to the inbox or else you're going to be quite frankly screwed. And it's something that really has been neglected for a long time, I think by people just because they're expecting to hit the inbox because it's been easy for a long time. But the tables have completely turned, you know, 2024, 2025 onward. There's a lot of learning coming down the pipeline for a lot of people and those that aren't with it are going to get left behind.
No, you're right, man. You know, I think that the biggest thing, and I think you're right, it's not deliverability doesn't just affect one side. It's not just like your campaign It's really your automations. It's everything you're doing ultimately. And dude, people don't tend to take it as serious until it comes up. And you made a really good point. People expected it to be just something that an ESP is doing. And I think a lot of the changes that happened this 2023, 2024 have now flipped the tables from being expected to something that you've got to earn almost.
Yeah, I think if you think about like building a house, right? Like you really have to nail that foundation. And that equivalent within email is nailing deliverability. It's the foundational building blocks that all of the design, the copy, the work that you guys are doing, kind of the sexier, more fun things are dependent and reliant on. And with that, Jimmy, I think there's kind of some interesting ways in which people or kind of the world think about deliverability in the promo box. Can you kind of break down what you think is kind of the conception of that for people?
Yeah, you know, I think there is what people think and what it actually is. It's something that's very different. So let's start with what people think happens, okay? So first people think that they jump in, they create their creative, they select their audiences, They select some engaging content, they send it, and it either lands in the inbox or it lands in the spam box. And at that moment, people are either happy that it landed in inbox or furious that it landed in the spam box. That's like the conception, 'cause people don't know the technical. In fact, you mentioned the promo box, which is one of those weird things. So we're gonna debunk myth number 1, okay? Myth number 1 is a promo is the junk box. Promo is not the inbox. Promo is something that people think is not the inbox, but the reality is it is. It's absolutely, it's a threading or a categorization that Gmail is doing. So I like to always say, flip it and give the different perspective. If you're actually on Gmail, for example, and you're a user and you're downloading your email and looking at your email and doing all that good stuff, right? The whole point of this whole promotional box, primary, social, is so that the user like myself can have a better experience, Chase.
Yes.
And ultimately, if people don't understand that, that's, you know, that's designed by nature that way and people get scared about it. I think the promo box is an old adage thought process. I think people are just like open rates. People haven't gotten away from it. And it's just something people think about. The reality is, man, if the user connects and they're continuously engaging with that email and the brand or the email over and over again, it's gonna start landing in the primary box, which is why there's a lot. And I know we're later on, we're gonna talk about testing, but like when it comes to even testing, we'll, we'll break that down a little bit more to explain that a little bit more. So, you know, that's what you think about when people think about email deliverability.
Yeah. And I think like to kind of expand on that, I think the best way to think about it is they're, they're different folders, right? And if you think about them being physical folders, right? The primary inbox is going to be the one maybe at your eye level if you're reaching an opening, right? It's the one that you're looking at the most frequently. And then right below it, not too distant, is the promotions, right? It's a folder that you can kind of pull out. You're kind of looking from time to time because you know there's good stuff there. And then the spam is like at the very bottom, right? It's like the ground floor. If you look too much down there, you're going to hurt your neck, right? So you don't look down in the spam, right? I think the best way to think about it is like these folders and, you know, the primary folder, the main folder is kind of going to be what gets opened the most. But the promotions isn't too far off, right? It still is an okay, an acceptable place to be. The spam though is never where we want to be. And I feel like most people are like, oh, I don't spam, I'll never be there. But the reality is a lot of people are actually there and they just don't realize it.
Absolutely. That happens time in, time out again, Chase. Like there's a lot of people who may see emails in their own inbox and think they're doing well, but the reality is they're in the spam box for everybody else. And that's where the metrics really matter.
Dude, 100%. So, all right, so we talked a little about like what we think most people think. Can we talk about what deliverability actually is and how specifically it works?
Yeah, dude. Let's break it down. I think the best way, I'm gonna, I'm gonna tell you a story because I think for me it's the easiest way to explain how this thing works. And we're gonna, we're gonna talk about the story of email going down the fairyland of email deliverability pipeline, the highway to the Gmail inbox. All right. We're gonna call it that. Right. All right. So I'm the marketer. I start off and I, you know, create the audience. I create my engaging content. There's nothing there. You know, there's a lot of little things that are nuanced in there, but let's just pretend I write a good email and I select a good contents and I hit send and goes to Gmail. Now, here's what actually happens. The first thing that happens is Gmail starts scoring. They start looking at the fingerprint of like the technology, DKIM, DMARC, SPF, all those technical terms, which are essentially the easiest way to explain is you're giving that your inbox or your domain name a handshake to your ISP, essentially, right? Essentially, the handshake is telling them that, yes, this is secure. Yes, this is from me. And yes, this is okay to send out, right? That's done through what they call DKIM keys. Which are keys that are authenticating to each other. From there, the Gmail starts scoring, man. It goes domain, subject line, footer. It checks the images. It checks the first link, the second link, the final destination link, the landing page link, and then the ESP reputation link. And then it continues even on further. And it starts looking at the website of that final link. Does it check your terms of service? Does it have a reply address? And does it work? It checks against your previous sending. And this is where Google Postmaster Tool comes in, for example, that they check against your volumes, your privacy policy. And then it also Text to look at all that content that you're sending. So that's all happening the moment you hit send when the Gmail inbox is in. From then, then they tack on spam alliances. You know, with Gmail, for example, I think that they work with Spamhaus as their main provider. So if you're ever listed on Spamhaus, which is a user-syndicated like blacklist, that can cause you issues with your Gmail delivery. I've seen that for sure. So once that all does that, it starts throwing it into inbox and spam. Now, Chase, I have a question for you. Have you ever had an email that you've read or looked at and then you lost it and then eventually you found it It was in your spam box just sitting there even though you read it?
Yeah, a couple times. I actually have, now that you say that, a couple times. Yeah.
So let me explain what's actually happening there. So they were testing you. You were part of a test blast most likely from that domain. And what they're doing is they're looking for signals. Are the emails received and going to valid email addresses? AKA, does it not bounce, right? Are they spam traps? We talked about those sunsetting emails on the last pod. Basically think about that. Are they in spam traps? Are the emails that are being received engaged with? Like, are they receiving, they're opening the content? Have they received it from the past?
Does the reply address work?
You know, are there Are there any spam trigger words? Are the subject lines relatable? Is the sender a person or is it a fake email? Dude, these are all the things that Google starts doing and what you experience and why I said, have you ever seen that happen? Because I've seen it all the time. You send an email out, it lands in inboxes, everything's good. But then people start hitting spam on that email because people are unhappy. And suddenly Gmail will literally pull out an email out of your inbox and put it into the spam box to see if you go back to look for it. They want to know if it's real. It's a test, right? And then they're looking at that thing going, all right, did they click? Did they reply? Did they share it? Did they remove it from their bulk and spam folders? Did they read it? For how long did they read it? Did they forward it off? Did they trash it, archive it? Did they click spam or was it a wanted email? All of those are like the decisions that are happening in real time at the moment that someone is sending and receiving email, man. The crazy part to that is like, as I share this, it's like, it sounds like a lot, but obviously with AI and all the technology that's available, this is happening in microseconds and it's all creating a reputation back up to the top user, to the domain level, because that's what matters most.
Yeah, that's super helpful. And as you're talking about this, it reminds me of a lot of parallels of like social media algorithms, right? The platforms are kind of putting your posts out into the ecosystem with a small percentage of your followers, and then depending on how they engage and react depends on how far the post goes into the feed. And obviously, right, like, you know, email aren't going to go viral, right? There's a cap on the number of sends. And obviously we all know metrics around opens and clicks and whatnot, but they're not too dissimilar from social algorithms. Although I prefer the email algorithm because when we know this stuff, we can kind of control, you know, the puppet master. Whereas on social, it's a little bit less kind of in our hands. So I think that's the greatest thing is the email algo, AKA deliverability, is something that we do have a lot of control over. And if we are following best practices and we're doing the things that Jimmy's talking about here today, we're going to make sure that we get those golden handcuffs to the primary inbox or the promotions at the very least. Yeah.
I mean, dude, as you've gone through plenty and sent tons of emails in your life, Let's break down some ideas here. Like, what do you think people should do to get better at email, man?
Yeah, I think the primary one that we talk about a lot is just testing a lot, right? And when you test, you have to monitor your metrics. And you kind of mentioned it a couple minutes ago. One that I see a lot of brands and a lot of marketers not having set up for some reason is Google Postmaster. It's a free tool from Google. If you have a website, right, you have Google Analytics. The Google Analytics for the website is the Google Postmaster for the email. It is the best data from the source, from Google telling you your reputation, kind of how you're trending, you know, the spam complaints, all these different types of things that you need to know because most of our lists in D2C are Google, right? Sometimes they're G Suite, but they're Google, right? Personal emails, Gmail emails. So we want this data from the source and the source is Google. So you have to do a lot of testing around the content and the subject lines and the ratio of all these things that we're going to talk about in a second. But the biggest recommendation I have for you guys and the biggest recommendation I'd say Jimmy has for you guys, if you don't have Google Postmaster, At the end of this episode, that needs to be the first thing you go kind of install for your guys' website.
Yeah, and it's absolutely free. In fact, uh, Chase, Yahoo and AOL, they're, they're releasing their own version of Google Postmaster Tools here too soon. And I think what's cool about that is telling me that these ISPs are starting to care about deliverability. You know, as you're talking about testing, it reminds me of how I test at the ESP level and as someone who's been in deliverability, right? So here's what I do, and this is kind of like, it's a free way to test, but it's also to me one of the most effective ways to test. So what I do, you know how you go into your audience and you can see like the breakdown 50% Gmail, 30% Yahoo, all that good stuff. You literally take that and add a 10, right? So number 10 is the number of email addresses you're gonna create. If I have 50% Gmail, I'm gonna create 5 Gmail addresses. Now here's the key. I'm only gonna open them. I'm gonna log in. I'm gonna look at them, but I'm not gonna ever click on an email, open an email, or do anything with them, right? What I'm doing is I'm creating 10 seed inboxes. This is what you're called. And there's popular tools out there that can automate some of this stuff for you. But to me, I like to save a few bucks. So like this is free and it only takes a few minutes. So why not do it this way? And then what you wanna do is you wanna send those emails out and you want to test them to those 10. And you're going to notice some will land in promo, some will land in primary, some will land in social, and some might even land in spam box. And you've got to start figuring it out. So when you see that, man, I mean, what are, what are some of the things we should be testing when you think about this? Like, I know about like the links obviously, but what else you got, Chase? Like, help me out here. You got links.
What else? I think, right. So I think links is a good first one, right? Like, is it going to the website of the domain that you're sending from? I think that's the first one that we can both agree on. The next thing is the content. Like what What is the contents of the email? What are the words? What's the copy of the email? Is it something that, you know, Google and the other ISPs would deem as spammy? Or is it something that people actually want to receive and is relevant and related to, you know, what you do? That's another one.
Yeah, no, there's a lot of different ones that come into place, man. Unsubscribe links to just even having your canned spam, like marketing email or address at the bottom. You got pre-subject lines, subject lines. I mean, these are all the things you have to test. In fact, I would love to talk to you about how to warm up an email. I think there's no good information in this market What do you think? Have you seen anything good?
No. And I think that's like the biggest thing that like a lot of people do ask. I think I get questions all the time. I think people still think I'm a cold email marketer. I don't know why. So people always ask me, hey, I'm sending cold emails, warmup tools should I use? You know, do you recommend this one or that one? And at the end of the day, like, sure, warmup tools, whatever. They're never going to be smarter than Google themselves, right? There's never a tool that is going to work today that's going to work for the next 5 or 10 years and always stay like one step ahead of Google. It's like a cat and mouse game, right? Like Google's always gonna catch up. So I wouldn't say don't use third-party kind of warmup tools, but I know there's better ways. So can you, can you talk about like understanding warmup and kind of, you know, the best practices there?
Yeah, absolutely, man. I think, you know, okay, so let's go back again. You know, email hasn't changed a lot. And in fact, deliverability hasn't changed a lot for many years. And it's now starting to recently start pick up these days. Now in the old adage days, it was all about a simple idea. Hey, I send 100 emails today, 200 emails tomorrow, 400 emails the next day, That used to work, but unfortunately I would say it doesn't work anymore at the same scale that it used to work. In fact, the formulas have kind of changed a little bit. So if I'm warming up a new email, let's just say, Chase, I'm going from one service to another service. Let's just use that example.
Yeah.
If I'm bringing it over, first of all, I'm using segmentation to layer on the most active and inactive people. That's a very clear understanding. The second part, and the place that people get stuck often, is people think that you can just go from 0 to $15K or $20K overnight. That's where people make the first misstep. Okay. So in my humble opinion, you need to start slow and let everyone know that you have a new IP address coming out, a new sender, whatever it might be, regardless of who your brand is. So you send your first email out, it shouldn't be for more than 1,000 to 1,500 people. From there, I use the principle of 1.4x. And what that means is if I send 1,000 today, I'm gonna send 1,400 people tomorrow. Now the trick, okay Chase, 2 things that are important. One, it can't be 1,400 separate people. It has to be your 1,000 plus 400 of new people. Right? And then a 1.4x to that again, going to about 1,900 people and continuing on that trend while layering people in, not excluding people out. This is something that I see people do accidentally wrong. They're like, oh, well, I don't want to over-email them. Well, first of all, I'm going to be the first one to argue that you probably don't send enough email if you think that way, but otherwise you should be able to do it. In fact, you should be able to do that while ramping down your other email on the other side. So you don't feel a dip in your activity, right? You're ramping up slowly. You're ramping down at the same time. And oftentimes people think, oh, you should turn your automation That's actually a wrong move. You know why?
Why's that?
Because with automations, one of the big things is you don't control the traffic or the volume or the speed or the quality, right? And oftentimes your automations are mostly firing on your popups, which are random-ass internet people that are just opting into your coupon or your offer essentially, right? So this is where people make this first mistake. The second part of that mistake that's really interesting is people don't drill down to their metrics. And what I mean by that is when you're doing a warmup, what happens often is your warmup, some emails just are successful no matter what, but you have to be able to break them down by TLD. TLD being top-level domain like Gmail, Yahoo, all that stuff. So you need to look at the individual percentage of their delivery of their open and click rates to get an idea. Now I know open rates are broken, but open rates are still a trend line, and open rates being a trend line are still giving you a reality of actual health and what is actually going on. So it's still helpful to be able to see that your Yahoo and your Gmail, for example, are almost the same, because to me that's how you know that things are going well. If your Yahoo and AOL and your Gmail are lopsided, that's like the best indication I see always. If they're lopsided, you got 20% open rates here and 40% here, you got a delivery problem. That's actually the number one thing I see in the market right now when it comes to brands. So that warmup takes that 1.4x principle and you're basically slowly scaling it up. And in order to protect yourself on revenue, you should be slowly scaling it down on the other side of wherever your other service is by excluding each other, but still sending the same information. That way the ISPs know, hey, this sender is just switching IPs. That's the thing you gotta teach the robots that you're switching IPs.
Yeah.
And it's okay because it's still you. So that's deliverability, man. That's how, that's how you should warm up. Now we can get way deeper into that. I don't know if you have any questions surrounding that.
Yeah, no, that makes a lot of sense. And I, I've kind of, I don't know if it's called this, I've kind of referred to like that process of like email blending where you basically, you take the 1,000 of the best people that you have, right? And you mail them and you're going to know just based off of historic data how they're going to engage, what they're going to open at, how they're going to click, how they're going to bounce, how they're going to mark as spam, etc., right? And then from there you take the rest of the people and you kind of blend them in and that's That's the importance of what you're talking about of like, you know, the first 1,000, but instead of doing 1,400 net new people, you just add 400 new people to the mix because you know the metrics of the first 1,000, right? And then you have the 1,400, right? It's kind of just you build gradually. I think that makes a lot of sense. I do think the biggest misconception for a lot of people though in the market is the start with automation, start with the high-engaging automations. Because I think when you talk about it too, like what the welcome kind of pop-up type thing, say God forbid you ever get hit with a spam issue, right? And now you're warming up this new thing and you have 500 new people that are all, you know, spam traps or bots or bad email. Maybe a competitor wants to screw you. They know things are happening. They know you're moving things over. That is like the perfect time to attack. And if you get attacked, then you're kind of screwed.
You're, you're actually right there. It's the, it's the whole static controlled environment versus the whole, like the whole wild, wild west. You have no idea. I'm going to get 1,000 to 3,000 opt-ins today. What if you have a really slow day? It's going to screw up your warmup because part of warmup is consistency and volume over days, right? And if you want to warm up over days, It's really hard to get that volume to be tempered and controlled. Plus, it's easier to look at data that's historically already got very clean information around versus not having it.
Dude, 100%. All right, this has been a good one. Let's wrap this up and let's end with 10 quick tips for better deliverability. And let's just go back and forth if you want to start.
Yeah, I'll start with the first one, man. You already said it, but I'm gonna say it again because it's so important. Test and test a lot, often, and make sure you're looking at those metrics.
And then number 2 is make sure that you have a clean sender name. Name and email, right? So all the things that he was talking about initially around authenticating yourself and authenticating your domain, that is a requirement now through kind of what we talked about in the first episode around Yahoo, Google, those types of updates. If you send over 5,000 emails, you know, a day at a time. So make sure that it's clean, make sure that it's dialed in, make sure that people know who you are and the email is consistent.
Yeah. How about the subject line? That's another one. And the preheader line, making sure you've got clear, clean English. It's not spammy looking. You're not loaded with, you're not loaded with like all caps or, you know, different things. You gotta, You gotta have readable text there.
And with that, right, like let's cut back on the use of like exclamations and emojis. You can use them, just don't abuse them, right? Like Jimmy's talking about, don't be spammy. If you have like a subject line with 6 exclamation points, it's like, what are you doing? Like that's just weird. That's spammy. That's not normal. No one would do that unless it's like your 82-year-old grandma that just learned how to use email and that's few and far between, right?
No, that's a good one, man. Emojis are, and capital letters and punctuation, but also it's the same thing inside the body of that email, man. You know, I always say people don't put enough information or they put or they put too much spammy characters and text in that body of the email. Just, you know, you know what I always say, like, go to your spam box and go check out what other people are sending. And when you see those spam box emails, don't do that on your emails. There's a reason why they're in the spam box, not for attention. It's not working. You know what I mean?
Yeah, that's actually a great callout. Go to your spam, study what they're doing wrong, and make sure you don't do those things, right?
Yes.
Do the opposite of what they're doing.
That's right.
And I think a big, I think a big one is the links. So the next tip, kind of quick tip, is links. Make sure that you know where they go. Make sure that they're your own links, right? Like if your website, is jimmykim.com, make sure the links are going to somewhere on Jimmy Kim's website, right? Don't have them go to some weird website. You know, they may think you're kind of affiliate doing some sketchy stuff. And again, check your terms of services, make sure that that's dialed in, make sure that people have consented to your list to receive these marketing emails, you know, in the first place.
The next one I would recommend is my favorite if I think about it. It's one I like to scream and yell at agencies. They hate me for this. But don't send image-only emails. Blend at least 40% text to image. And if you really, really care and you're so good at audience segmentation and you're sending image-only emails, make sure you're filling in the alt text. It bothers me the worst when the alt text is not filled in well, because that's the only thing that's readable by the spam filters at this point.
100%. And also too, on the segmentation side, like we all need to get better at segmentation. I know it's so hard for people to be like, well, I paid money to acquire this lead. I, I can't delete them. It's like, bro, they're inactive. Like you have to get rid of them.
We're gonna do a whole pod on segmentation.
Amazing.
We need to. We're gonna break down the minds of people to really realize what you should be doing with segmentation. It's not just about engaged audiences. This is the fallacy of segmentation. They use one micro piece of segmentation. In fact, from that segmentation, my next tip is spam trigger words, man. Free, 100% guaranteed, get rich quick. Things that sound cheesy and spammy probably are words that are gonna get flagged for. Now, I'm not saying you can't send those things. I just purely mean that if you're going to do it, use it with like care, basically.
Yeah. And with this, so far I think we've shared 8 of these tips. Don't, don't combine these. Like don't do tons of exclamation points and emojis and the spam words all together. Don't do free with 6 exclamations. Like the more of these things you do in tandem, the worse it's going to be. I think the last one to round it off is just make sure that you have a clean footer. Make sure you have the unsubscribe. Make sure that you have your address. Make sure you have the info That's required to be there by law. And you want people to be able to opt out because if they can't opt out, they can't find your unsubscribe link, they're going to mark it as spam. And that's like 10 times worse for you.
Yeah. I mean, the whole update with the one-click unsubscribe is really important. But man, dude, I still see plenty of companies that are like, you hit unsubscribe, they're like, enter your email in to unsubscribe again. And then once you click on that and you enter it and it says, are you sure you want to unsubscribe? Dude, all you're doing is pissing people off, man. I don't think that's good. I don't think that's a good practice. But dude, these are great. These are great little tips that we're sharing here. I hope someone picked up Anything else you want to add as you're kind of thinking about this?
No, make sure you hit subscribe. And that's a wrap for this episode.
All right, well, yeah, dude, that's a wrap. If you enjoyed this podcast, like Chase said, make sure you subscribe, follow, leave us a rating on your favorite podcast platforms. You can follow us on X, LinkedIn, YouTube, IG, TikTok, et cetera. And dude, there's 2 ways to connect with us now. I think this is really important. So first, we encourage you to join our newsletter, 'cause what kind of email marketers would we be if we didn't have our own newsletter? It's called ecomemailmarketer.com. We drop newsletters only about ecommerce. Retention once a week right now. We'll be continuing to increase that over time, but right now once a week we're going to be sharing tips. I don't even know what the first news is going to look like, but it's going to be really hard-hitting tactical stuff. That's what we want to do. And number two, where can we find you on social, Chase?
Oh man, I'm everywhere. I'm on LinkedIn, Instagram, Twitter, or X, whatever people are calling it these days, YouTube Threads. So find me on one, find me on all, wherever you want to find me is cool.
Yeah, just type in Chase Diamond Ecom. I think Chase Ecom. You'll find him somewhere. He's usually got a lot of followers, and you can find me on LinkedIn and X every day. That's where I post about retention, founder life, startup life, business life. That's where you can connect with me too. All right, Chase, that's a wrap, man. That was awesome. That was a nice little tactical talk about deliverability. I know that we've got a lot of cool things coming up. We were talking about some plans here. I'm gonna read some of the cool things we're gonna talk about. We're gonna, we're gonna do another Black Friday Cyber Monday one because we gotta talk. We're gonna talk about all the weird stuff. We're gonna talk about segmentation, personalization with AI. We're gonna talk about SMS strategy. I think I've got zero-party, first-party, third-party, ethical retention marketing, the future of marketing. There's so much stuff I'm gonna talk about, and I even wanna get nerdy with RFM analysis. If anyone knows what I'm talking about, well, we're about to get real nerdy, and I'm gonna also show my email marketing age here too. So Chase, thanks for being on here. Thanks for jumping on a pod as always. Yeah, man, And thanks for having me. as always, we'll see you on the next one. See you later.
Cheers.
From the open to the click, they're the masters of the flow. Just watch your list grow and your leads turn to go. Did we retain you so far, or do we have to extend it? If you want results, you know you gotta send it. Yeah, you know you gotta send it. Yeah, you know you gotta send it. Yeah, you know you gotta send it.
