Most ecommerce brands pick email send times by gut feeling instead of testing. Adjusting send times based on data can boost revenue by up to 30%, yet marketers keep making this mistake.
Imagine whatever you're doing, literally by changing one thing, your send times, that you increase your revenue by 30%. Jesus, man. Like, that's such a small idea, but it's such a monumental change. And again, to your point, and I know you've had this plenty of times and I've had this plenty of time with my clients, people just pick send times because they kind of like by gut, like, this is what I should do or this is what I want to do. People don't spend time testing this. And I think that's why we want to do a whole pod on this. There's a science behind it and we should focus on it. Subscribe to the pod.
