The SMS Mistake Quietly Costing You Money
In this segment, Jimmy Kim warns brands against using SMS to deliver long‑form content such as newsletters, brand stories, or educational copy. He explains that SMS is limited to 160 characters per segment, and exceeding that limit incurs additional charges and splits the message, making it look unprofessional and often ignored. Even using MMS to fit more text fails because users are unlikely to read lengthy content on a phone during a busy day. Jimmy emphasizes that SMS should be reserved for brief, decisive, action‑oriented messages—e.g., flash‑sale alerts, restock notifications, or short discount codes—that can be acted upon within seconds. For any content requiring consideration, he advises using email instead. The overall message is a practical guideline for marketers to match channel strengths with message length and intent.
