1:01

In this commentary, the speaker reflects on how, within a three‑year span, AI has rendered traditional software agency businesses obsolete by allowing anyone to generate comparable software through simple prompts. This rapid commoditization has shifted the core competitive advantage from product creation to distribution: capturing attention, building a compelling brand, and constructing a distribution machine. The speaker emphasizes the need to develop skills and processes for gaining market attention, crafting unique stories, and establishing a brand, positioning these as the new critical challenges for anyone looking to launch a product in the AI‑democratized landscape.

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