Sarah Levinger explains the Von Restorff effect: distinctive items stick in memory while similar ones fade. A red ball among blue balls proves it. The insight applies to marketing: make something stand out and people remember it.
Von Restorff effect. It's basically like a psychological phenomenon where humans are much more likely to remember something if it's distinctive. Meaning if I have a picture of a bunch of blue balls and there's a red one in the middle, you're gonna remember the red one. You're not gonna remember individual blue ones. So Von Restorff— I get it wrong. Von Restorff effect is probably my favorite one just because it shows you how easy it is for humans to be just like redirected. We're very much like shiny quarters because anything that's distinct or different in the environment, we're gonna immediately pivot.
