Brands sent 59.5% more emails in 2024 because Meta and Google ads stopped working as well. When paid channels get harder to convert, companies turn to email to hit their revenue targets, and competitors follow suit to keep pace.
59.5% increase year over year of sending more emails. Why do you think that we're seeing that data point?
I think other channels have been a lot harder over the past 24 months or so. They've been a lot more inefficient. Now we're talking about like Meta and Google and all the other platforms. It's way harder now to drive strong return on ad spend where brands quite literally have to hammer the inboxes to drive more revenue. So I think the fact that brands need the revenue and are hurting means they have to send more. And because everyone else is sending more, everyone else then realizes that they also have to send more. Not sending enough, and if you aren't part of the group that is sending 60% more email, you're gonna get lapped by your competitors. There's no other way around it.
