Jimmy KimCEO & Founder, Commerce Roundtable · Marketer of 17+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Host of ASOM & Send it! Podcast. DTC Event: Commerce Roundtable

THIS is why email automations are so crucial in 2025

16 Jan 2025 · 0 min

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In this brief dialogue, Speaker A points out that social media conversations about email marketing overwhelmingly focus on campaigns, while automations receive far less attention, leading to under‑utilization. Speaker B agrees, noting that even agencies highlight their latest campaign designs, but data suggests marketers should shift time and energy toward building and optimizing email automations. The exchange underscores a gap between industry chatter and effective practice, concluding with a call to subscribe to the podcast.

Yeah. And when you look at people on social media talking about email, a lot of times they talk about campaigns and they reference campaigns and automations are less talked about and probably that's why less people are doing them and less people are setting them up. But it's so important.
That's actually a really good point. You're right. Like most people, including myself, we talk about campaigns. You know, agencies are talking about their latest campaigns and greatest designs and things they did. But the reality according to this data is we should be spending that time and energy on automations.
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