Jimmy Kim argues that product quality, not email quality, drives repeat purchases. A retention marketer's job is to accelerate when customers buy again through follow-up messaging and personalization, not to convince them with better emails.
People, when they buy that first time versus the second time of purchase, there's a million reasons why this happens, why people don't buy, right? But the reality is that, you know, and I take this and I go back to social media just like you did. I have a hot take that always is like this. If you have a good product or a great product, your retention rate's probably going to be there regardless if you send a good email, a bad email, or no email at all. The whole goal of a retention marketer often is to help accelerate that purchase. And that can happen through follow-up and personalization or giving them incentive to accelerate that next sale. Subscribe to the pod.
