One bad email can tank your sender reputation as fast as a bad tweet tanks a brand. Deceptive subject lines, hidden unsubscribe buttons, and unwanted content destroy trust instantly. Treat recipients how you'd want to be treated, and your reputation stays solid.
We've seen brands get blacklisted and it's taken them months, if not ever, right? Like to clean up their reputation. It's a very long time, right? It's the whole thing with getting cancel culture. You know, it takes 10 years to build a reputation. Takes 2 seconds of the wrong tweet, the wrong post, the wrong whatever it might be, wrong video to kind of, you know, get canceled, I guess, for lack of a better word. So the same thing happens in email. Just follow best practices. Be a good person. Think about yourselves in your shoes. What would you want to receive? Would you want to receive unwanted emails? Would you want to be tricked in subject lines? You know, would you want to not be able to unsubscribe? Like all of these things. Just put yourself in the shoes and it's pretty easy to reverse engineer what you're not supposed to do and what you should do. Subscribe to the pod.
