Jimmy Kim shows how to use event metadata like time and location to write timely, personalized emails. He walks through a World Series example: send an email the morning after the Dodgers vs. Yankees game announcing the champion, making it feel fresh and relevant.
The event copy, having a centralized time, location, place, relevance, whatever that event key is. The Dodgers and the Yankees are playing, having the email ready the next morning saying Yankees or the Dodgers are the World Series champion and being able to have that ready, even deployed in the morning, it's still hyper event personalized and that will get attention because it feels relevant and feels new and fresh. Subscribe to the pod.
