Customer Lifetime Value is the metric that matters most for growth. Use RFM segmentation to split customers by spending patterns, then push low-value buyers harder or cut them loose, while protecting and growing your high-value ones.
Customer lifetime value, because that's what I care about most, right? Measuring that data, using that data to create and encourage repeat using RFM, and ultimately taking the monetary side of it ultimately and making decisions to message people things. If they're a low lifetime value and they don't buy your, even your average AOV, be more aggressive, message them. You've got to go attack those people because that's the numbers that are dragging you down while you got these great customers on the other side that that you need to nurture and value because they're probably gonna spend even more money with you because it's highly likely. Subscribe to the pod.
