Jimmy Kim says event-based personalization drives sales in 2025. Send a birthday text with a 20% discount or anniversary offer tied to loyalty milestones. Most marketers skip it, but it works.
Event-based personalization. I'm talking about special occasions like birthdays, anniversaries, or loyalty program milestones that are triggered, right? So sending a birthday SMS saying, hey, happy birthday, Chase, here's a special 20% off gift to celebrate with us. That feels real and that feels nice, right? I mean, that's a really strong personalization I think people don't do enough of. Subscribe to the pod.
