In this conversational video, Jimmy Kim and Speaker B discuss how to approach Q5 (post‑holiday) promotions. They advocate a simple strategy: reuse the successful Black Friday/holiday sale as an encore rather than creating a brand‑new sale. The core recommendations include: (1) run the same sale again by popular demand, (2) adjust discount levels slightly lower (e.g., 30% → 20% or 20% → 15%) to maintain profitability, (3) focus on framing the offer as an extension or final chance rather than a new discount frenzy, and (4) create urgency with limited‑time language (e.g., “72‑hour flash”) without sounding desperate. The overall tone stresses simplicity, leveraging proven offers, and careful messaging to drive action.
This is something I'm thinking about. What should you be promoting during Q5? What do you think about in the Q5 promotions?
Yeah, I think the big thing here is just keep it simple, right? I think a lot of people just kind of overthink this. You don't need a new sale. You don't need to slash prices again. Just show up with the right message. It kind of is that simple, dude.
Yeah, I mean, the simplest one that I think about, my first one would be just simply the encore. Our holiday sale that you ran on Black Friday is back by popular demand. So simple.
I love it, especially if that already did well. Don't reinvent the wheel, just do it again and just message something like, hey, did you miss kind of the Black Friday sale? Or maybe you weren't even thinking about Black Friday for yourself, but now it's for you, not for others. Maybe you didn't pull the trigger in time. Maybe you were waiting for cash to hit or get to get paid, or you just got busy or went out of town. You forgot. Or now, right, if you want to shop with your kind of return money, now's the time. And you don't have to discount as deep. I don't think so. We'd say run it back. Maybe it's to a slightly lesser degree. If you did something, let's call it like 30% off for BFCM, maybe you do like 20% off here for Q5. Or if you did 20% for BFCM, maybe you just do 15%, right? It's still significant enough that it's going to drive people to take action. I think more than kind of that part, the key is just really the framing. So don't say, hey, we're running yet another sale again, right? Say something like, hey, a lot of people are asking, you know, we listened. Here's kind of the holiday prices extended. Or, hey, we wanted to give you one more final chance. Our best deals return for just 72 hours. Or maybe kind of a new one, right? This one maybe is a little bit overdone, but it still works. New year, new you, you know, shop the holiday sale before this special pricing is gone type of thing.
No, I like that. You're creating urgency without sounding desperate ultimately. Pretty simple one.
Yeah, you know you gotta send it so you can learn a lesson from retention marketing to email and text message.
