Top Shopify brands use four types of advanced email flows beyond basics: category education series like skincare guides, VIP tier flows for high-spending customers, seasonal and product-launch emails, and feedback requests. Analysis of over 10,000 stores shows these deepen relationships and boost lifetime value.
When we kind of took an analysis of the top brands on kind of Inbox AI, and we're really focused on like the 10,000+ largest Shopify e-commerce stores. So when we look at those, what we found is a couple of things. Number one is they have category-specific education flow. Let's say if you bought skincare, you might get like a 10-day email series teaching you about routines, ingredients, how to layer and leverage different products within the arsenal. They also write a lot of these top 10,000 kind of e-commerce brands using Shopify. They have VIP flows, right? If someone hits a certain threshold, they enter a VIP track that has exclusive content and maybe even some great exclusive offers. They also have seasonal flows, right? Summer care tips, holiday gift guides for, you know, kind of the time that we're in right now when you're watching or listening to this, product launches, time to the seasons, etc. Another one that I think is very, very kind of underrated is feedback flows. So asking for reviews, gathering data on customer satisfaction, sharing ways in which to use the product, requesting feedback on how to improve the product, all those types of things.
