Master Facebook ads and email first, then add direct mail only when your revenue is high enough that the cost matters. Scaling one channel at a time beats spreading yourself thin across tactics that won't move the needle yet.
When you're getting started, you wanna do fewer things and you wanna do 'em really well. So one, focus on fewer things, get scale within Facebook and get your email program super dialed, then start to layer on other stuff, especially because below a certain size, like it's not gonna move the needle in a meaningful way if you just add on postcards and you're doing half a million dollars in revenue. Wait until it makes sense for your brand and then it's time to layer that on. Subscribe to the pod.
