Jimmy Kim argues that 24-hour flash sales work better in Q5 than during Black Friday, when inboxes are packed. He recommends a double-tap strategy: email in the morning, SMS in the afternoon, final email at night to drive urgency and conversions.
With flash sales, man. Short, super short, super urgent. 24-hour new sale, last chance before 2026. These work because Q5's short. So the urgency's natural in there. And because the inboxes are quieter, your flash sales actually stand out. During BFCM, I think a 24-hour sale gets buried, but in Q5, I think it makes a big deal. It pops, right? So I would say just to add to that, just make sure that you're sending SMS too. I think flash sales are, So good for SMS where you're kind of getting it with an email in the morning and an SMS in the afternoon and then an email at night. So it's almost like a double tap. Yeah, you know, you gotta send it so you can learn a lesson from retention marketing to email and text message.
