Jimmy KimCEO & Founder, Commerce Roundtable · Marketer of 17+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Host of ASOM & Send it! Podcast. DTC Event: Commerce Roundtable

Why Back to School Gives You Urgency for Free

23 Aug 2026 · 0 min

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In this segment, Jimmy Kim advises marketers to conduct a low‑risk, quick test before launching a full campaign. The recommendation is to take existing bestseller products, bundle them into a "Reset Your Routine" package, and use AI to generate a single cohesive story or angle for that bundle. The marketer then sends this story to an engaged segment of their audience to gauge reaction. The test is designed to be fast, inexpensive, and to provide a clear signal on whether the concept has viable market potential, allowing the brand to decide whether to scale up or abandon the idea.

Here's a low-risk first move. Don't build a whole campaign yet. Just take the existing bestsellers you have in one Reset Your Routine bundle, go prompt it in AI, do whatever, and one bundle that you can create one story and send it to your engaged segment list. See if that angle lands with your audience before you go all in. And that one afternoon test will tell you if there's a moment here for your brand. Basically, it's very low risk, very quick and easy to do, but it'll give you this signal on is this going to be a viable opportunity or not?