Jimmy Kim explains why brands running 8-15 automated flows grow faster than those relying on manual campaigns. Automated flows generate two to three times more revenue per send with fewer total sends, creating compounding returns over time like compound interest.
What do you think about the brands that are shrinking? Like, what do you think they're doing wrong? I think it's obvious to some degree, right? They're just not doing what we're talking about, unfortunately. Right. That's just a downward spiral. We've seen how that ends. And unfortunately, it's not pretty.
No, it's not, unfortunately. And meanwhile, the brands growing 200% are probably sending fewer campaigns but have 8 to 10, 12, 15 automations running that are properly optimized, generating 2 to 3 times the revenue per send, basically.
Yeah, I think with the comparison here, like, to make it really tangible, it's like compound interest, right? The more infrastructure you build and the more things you have in place, but just keeping it really is simple, the more it's going to compound over time.
