Speaker A and Jimmy Kim explain how sharing conversations about business decisions publicly builds trust by showing customers their feedback actually matters. Conversational feedback feels like asking friends for advice, not filling out surveys, so people give more honest input.
Chapters
Opening up conversations in public, especially about these business decisions around the customer input, you know, that shows real transparency and kind of allows people to see underneath the hood and then implementing kind of customer suggestions and communicating this while building feedback loops that are going to demonstrate that the customer voice really and truly does matter to you. And what makes all of this conversational feedback collection so important, so effective, is that it feels like you're asking advice from friends rather than any kind of giving advice to friends, rather than kind of Completing formal, boring market research that you don't want to do.
That's true, man. I think that's very spot on. And customers are much more willing to share honest feedback when it feels like natural conversation rather than like a corporate survey almost.