Jimmy Kim explains that Cyber Monday has shifted from a one-time online sale into a retention play. Brands now use it to re-engage customers, make a second sale, or target prospects who didn't buy on Black Friday.
And I think like it'd be important for us to address the question we always get is, does Cyber Monday even matter anymore? What do you think? Cyber Monday is an interesting one because I think it still does, but not in the old sense. You know, back in the day, Black Friday was your like mass sale and then Cyber Monday was like your, uh, like your, uh, internet sale, right? It was like your retail versus internet sale. But now the way I almost look at it is that Black Friday is your like mass sale and like your mass generic market hitting prospects and everything, Cyber Monday is almost like your retention moment. It's like your time to almost make your second sale or take all those customers and they're waiting because they're waiting on the sideline for that different deal and whatever it might be.
