Jimmy Kim explains why email marketers should put unsubscribe links at the top of messages. When people can easily opt out, they're less likely to hit spam, which protects your sender reputation and keeps your emails reaching inboxes.
Ironically, one of the things that I tell people is make it super easy to unsubscribe because, you know, being able to add right on the top, and I'm sure you've seen these emails, click here if you no longer want these emails, no hard feelings, for example. Your goal is to protect your reputation and reduce spam complaints. And sometimes it's just as simple as putting it out in front of them and putting it right on the top. And I know that, you know, people don't wanna unsubscribe. You just gotta remember this, they have stopped responding to you and they're not interested in you. The last thing you want them to do is hit that spam button. And so anything you can do to get in front of them and say, hey, you don't want to see No problem, right? Click here to unsubscribe. You rather have the unsubscribe than them going off and clicking spam or junk.
