Ecommerce teams that don't automate core processes with AI in the next 18 months will fall behind. As image generation tools make marketing assets nearly free to create, brands still doing this work manually will lose ground. The speaker compares 18 months of AI progress to eight years of traditional development.
If any team, agency or brand, if any team, you know, 18 months from now is manually doing any aspect of this process, they're gonna fall behind. Just using ChatGPT to do parts of it is, will not be sufficient. There's so much that's coming out that like, I think even those brands that are really resistant that we talk to at times, 'cause yeah, like we generate emails, you know, we have image generation as part of that. A lot of brands are like, oh, we're never gonna do that. And it's like 18 months from now, I would be shocked. Again, I would say like any brand that is not at least using some level of even image generation to drive some of the design in their emails, again, is just gonna fall behind because Like the cost of creating these things is going more and more towards zero. So like whether that's an agency that's helping these different brands or whether that's brands themselves, I think like the sooner that you can get involved, then you can start to adjust your process and even some of the roles in terms of how they work with this process, the better. Because I mean, honestly, 18 months from now, I feel like that's the equivalent of like 8 years in like normal time. 18 months of AI time is like, it's like dog years, right? I feel like I'm like a dog just playing in this AI race at this point. Subscribe to the pod.
