Email deliverability hasn't changed much in years and most marketers ignore it, even though their messages often land in spam without them knowing. Major shifts are coming in 2024-2025, and senders who don't adapt will lose ground.
Email hasn't changed. Deliverability hasn't changed for many years, and it's now starting to pick up these days. Most people are like, oh, I don't spam, I'll never be there. A lot of people are actually there and they just don't realize it. It's something that really has been neglected for a long time by people just because they're expecting to hit the inbox because it's been easy for a long time. 2024, 2025 onward, there's a lot of learning coming down the pipeline for a lot of people, and those that aren't with it are gonna get left behind. Subscribe to the pod.
