Jimmy Kim argues SMS should be mandatory in welcome flows for its high ROI. Send a confirmation text within an hour of signup with a discount code and link to bestsellers, keeping messages short and staggered so customers get essentials without brand stories or long pitches.
Right away, you should absolutely run SMS, which every brand should do. If you're not running SMS today, like, I think that's crazy. It's such a simple add-on and the ROI is there even if you're just adding it for your welcome flow. But that should send some type of confirmation text probably within about an hour afterwards. I like to stagger them just a little bit. And it would be something like, hey Jimmy, it's bedsheets.com or whatever. Your 15% code is active. Shop bestsellers. Here's the link, right? Very simple, short, punchy, to the point, short, and obviously making sure that it's trackable and has all the fancy links and all that stuff. Right? That's all very important. And, you know, the big tip here is, as we go into it, is like when you're supporting that, you know, you don't want to stuff products or your origin story and all that stuff into email or your SMS. You really want to keep it really snackable and light. I think that's the most important thing. Like the intent is already there. You don't need to go ahead and continue trying to sell people. You need to shut up, give them what they want, and move on to the next step. Subscribe to the pod.
