High-ticket customers prefer email because it gives them detailed, reference-able information. SMS works better for timely offers like early access, not hard sells. Both channels work best when they sync with the customer's natural buying cycle, not against it.
High-ticket customers often prefer email over any other channel because they want that detailed information they can review and reference back later too.
Yeah, for sure. And SMS, you know, not to forget, is really powerful for high-ticket sales when used strategically. Not really for like aggressive promo, but more for like, hey, first dibs, early access, exclusive access, you know, personal service. Like, how can we best support and assist you? How can we help you find the product that's most relevant? And ultimately just sending people things that are super timely.
Yeah, and that makes sense. I think the key learning factor, the insight is that email and SMS needs to match the customer's natural buying cycle or their buying process rather than trying to accelerate it artificially. I think that's a big change that you have to take mentally when you're selling that higher ticket price. Subscribe to the pod.
