Irrelevant emails are the second biggest reason people unsubscribe, right after sending too often. When your list grows, subscribers have different interests, so a one-size-fits-all approach breaks the trust they gave you by signing up.
Irrelevant content is the second biggest driver of unsubscribes right after the frequency issues. In terms of content relevance, this is critical and crucial because subscribers gave you permission to email them based on the expectations they had about what they're gonna receive. So when you consistently send irrelevant content, you're breaking and violating that trust. And as your subscriber list grows, you know, the diversity of interests and preferences increases, making kind of this broad brush content approach, uh, less effective and really more likely to increase your unsubscribe rate. Subscribe to the pod.
