Jimmy Kim asks for five concrete ways microsegmentation benefits email programs. The answer: higher conversion rates, reduced recipient fatigue, improved deliverability, protected profit margins, and a more personalized feel to automated emails.
Can you kind of tell me 5 things that micro-segmentation will actually do for someone's business?
Yeah, number 1 is it's going to help increase your conversions because the messages are ultimately gonna be way more relevant and therefore convert better than generic ones, right? Number 2 would be reducing fatigue. People aren't gonna feel spam because the emails are actually gonna feel personal and relevant to them. Number 3 would be the improvement of deliverability. And this obviously is a big one, right? The higher that people engage with your emails, That's a signal to Gmail and the other ISPs that you're actually legit and people want to receive your mail. Number 4 is actually going to protect your margins. You're not having to just rely entirely on discounting to people who may actually buy at full price. And then the last one, number 5, is it's going to make your emails feel way more personal and kind of relatable. So even though you're kind of automating everything, even though this is going to more than just a single person, it's going to feel more like it's a one-to-one type email.
