Jimmy Kim warns that most brands using AI for marketing will sound identical without careful prompting. Winners will either hire skilled copywriters, use human review, or master precise prompting. Authenticity and distinct voice will matter more as audiences tire of generic AI copy.
Everyone is out there using AI. I'm using AI, you're using AI, our marketer, our team. Most people are at this point, and I feel like people haven't gotten to that level with AI. And what happens is if you don't tell AI what you want out of it, it ultimately will spit out whatever generic happy-go-lucky version. I believe that a lot of people will sound the same next year in their words, basically. However, those who either A, hire a great copywriter or have a human-in-the-loop copy, or B, who learn how to prompt specifically and very focused, are going to be the ones that win. So I agree with the take in that overall what it's telling me is authentic is going to win next year because people are gonna be tired of reading the same slop, uh, that exists in the market today.
