Jimmy Kim explains why people hand over email addresses more readily than phone numbers. Email feels like a safe, anonymous buffer that won't flood you, while SMS is too personal and intrusive. Frequent or irrelevant texts make people guard their phone numbers.
You know, the reason why, you know, you look at emails and people are willing to give more emails than SMS these days, because email, people are kind of looking at it as this like blanket, like safe anonymous area where you've got an email, it's not flooding you, but an SMS is really personal. So when you think about that, intrusiveness starts to happen because you're hitting them too often or too much, but also with messaging that is so irrelevant that people feel like they're not really getting value. Subscribe to the pod.
