Jimmy KimCEO & Founder, Commerce Roundtable · Marketer of 17+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Host of ASOM & Send it! Podcast. DTC Event: Commerce Roundtable

Why Privacy-First Marketing Is the Key to Long-Term Customer Trust

9 May 2025 · 1 min

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In this brief podcast excerpt, the speakers argue that privacy is fundamentally linked to consumer trust, which in turn drives engagement and loyalty. They stress that regardless of the type of business, customers want to trust brands, and that trust leads to better marketing outcomes. The conversation also highlights the need for marketers to stay agile and monitor major platform privacy changes—particularly Apple’s updates—so they can adapt their strategies and maintain a customer‑centric focus. The segment ends with a call to subscribe to the podcast for ongoing insights.

Chapters

I think the big thing that we're learning right now is privacy equals trust, and trust is what the world wants to get into. And it doesn't matter if you're a business selling tchotchkes or clothes or whatever it means. People want to trust you because just like they come into a store to make a purchase of your product, it's the same thing. People just want to have that. And if they trust you, they will engage with you, they will like you. And it really just comes to doing better marketing, man, at the end of the day.
Yeah, 100%. That's exactly right. And I'd say kind of the takeaway is keep an eye on Apple's updates and any other kind of big tech updates. Privacy is going to change. It's going to It's going to evolve, it's going to maneuver, right? And if you can remain kind of agile and with a customer focus, that's where you're going to thrive. Subscribe to the pod.