Jimmy Kim compares email and SMS for abandoned-cart recovery: email converts at 1.51%, SMS at 0.77%. His strategy: send email immediately, then SMS 2-4 hours later to only the 5-10% of shoppers who truly abandoned. This keeps your SMS list healthy while adding urgency.
Email abandoned cart converts about 1.51%, while SMS only converts at about 0.77%. But I would say that SMS has more of an immediacy factor ultimately. So the smart play, I think, if you're asking me, would be using both, right? Email immediately, then SMS 2 to 4 hours if they haven't come back. And SMS almost acts like an urgency layer on top of the email detailed product reminder, which we kind of knew already, right?
Right. And this way you're not burning your SMS list because you're only texting people who have a real intent.
No, you're, you're nailing it. And I think You're not texting your entire list. You're sending those 5 to 10% who have abandoned the cart. The difference between using SMS strategically versus treating it like email 2.0, ultimately.
