Why you need a sale end date in your emails

If you don't put an end date, why would they want to make the purchase now? Don't just give a coupon off, then tell them they got 7 days to use that coupon before it expires. If you don't make things urgent or scarce, people are going to sit on it. They're going to contemplate whether I buy from you or a competitor. Maybe I don't need it at all, right? A lot of people want things, but without the urgency and the scarcity, it never becomes strong enough of a desire for someone to make that purchase. Leveraging things like hurry, limited quantities, we're selling fast, it sold out previously in the past and now it's back in stock. Don't miss it again. You want to make sure that when you tap into this FOMO, it has to be legitimate. Subscribe to the pod.