Jimmy Kim warns that stopping emails after the holidays makes customers forget your brand. Keep sending new arrivals, behind-the-scenes updates, and seasonal upsells like spring items to winter buyers. Regular emails are low-hanging fruit for repeat sales and data on what customers want next.
First and most important to me is not to disappear after your peak season, right? You wanna continue emailing your list, you wanna stay top of mind, you wanna remind them of new arrivals, share behind-the-scenes updates, or feature a customer spotlight. People don't buy if they forget all about you. And I think this is the problem that people have is like, people will be like, oh, I email super heavy during the holidays and I stop emailing or sending SMS afterwards because it's the off-season. But the reality is you've gotta stay in front of them and there's a lot of opportunity in front of you.
Dude, 100%, totally agree. And with that, like, I think one thing that people often kind of neglect collect is keeping up with upsell and cross-sell emails, right? That's such low-hanging fruit that you should be leveraging regularly. So for example, if they bought winter gear in December, email them in February with the whole spring transition and kind of get a lot of data to see if people buy on some of these types of things. It gives you an indication that they'll probably buy again when the season changes because people are going to need new clothing items, they're going to need new items for their house, they're going to need new items for kind of the outdoors or whatever that looks like. So with that, right, like to show them how to kind of adopt and kind of adapt their wardrobe based off the timeliness of kind of the seasons.
You're screaming to the blood.
