Reduce email frequency for subscribers who stop opening or clicking. Use a preference center to let people choose what they get, then automatically detect disengaged users and send them less often. When they re-engage, gradually increase the cadence again.
Automatically segmenting people to a lower frequency if they're not engaging with kind of some of your initial emails. And I'd say like very few companies and brands have preference centers to begin with. That's step one, like maybe adding a preference center. But 2, like I never ever seen or heard outside the conversation that you and I had earlier, anyone ever automatically segmenting people to kind of suppress their frequency if they're not engaging, right? Maybe it's look at the signals, look at what they're doing, not doing. If they're not engaging, maybe just kind of pull back a little bit, slow things a little bit down, and then wait for them to engage, and then you can kind of reaccelerate. Subscribe to the pod.
