Jimmy Kim explains why most companies start with too many customer segments. Begin with 5-7 core ones and add complexity as data grows. Regular audits keep segments aligned with changing behavior and business goals.
start with like 5 to 7 core segments and gradually add complexity as you gather kind of more data and refine understanding.
But, you know, one thing I'll add to that is it's crucial to regularly audit and update your segmentation as customer behavior and business priorities evolve too.
Yeah, and advanced segmentation requires more upfront investment, but it's going to pay huge dividends as you scale because it's going to make all of your other retention efforts as well way more effective. Subscribe to the pod.
