Jimmy Kim argues that welcome flows shouldn't be generic discount blasts. A strong welcome sequence should drive acquisition through targeted email and SMS, balancing growth with retention instead of treating every flow the same way.
You know, I think it's common, right? And a lot of people just blend their retention strategy with their welcome and pop-up flow strategy. It kind of just ends up being this one-size-fits-all type thing. But, you know, again, as you mentioned, it's really important that you measure it and that you make sure that you're supporting acquisition. But the reality is like you need to support acquisition through email and SMS, less kind of retention marketing efforts, right? All that said, like, I know the bigger problem is that most brands still blast a coupon code and kind of call it a day. And with that, like, you know, we're going to go deeper into the flow and kind of break it down and dissect it, you know, really step by step. to make sure that everyone watching and listening to this really understands what we consider to be like that perfect welcome flow. Because as you mentioned, it is really important, whether it's attributing to acquisition or retention. It's a necessity. It is a big, big driver. Subscribe to the pod.
