Win Q5 or Lose the Easiest Money of the Year
14 Nov 2025 · 1 min
0:44
In this conversational segment, Jimmy Kim highlights the massive post‑holiday spending surge driven by gift‑card redemptions, estimating that Amazon alone processes roughly $2 billion in gift‑card redemptions between December 26 and January 7. He stresses that consumers will continue to spend using cash, Visa, or Amex cards, and the critical question is whether a brand appears in their inbox during this window. The co‑speaker agrees, noting that going dark after Christmas allows competitors to capture that spend. Jimmy concludes by urging marketers to employ retention tactics—specifically email and text messaging—to stay top‑of‑mind and claim a share of the “easiest money” of the year.
