Replenishment emails sent at day 60 miss customers who finish products in 30 days and switch brands. Audit your actual usage cycle for each product and send reminders earlier, around day 25. Benchmarking against competitors shows whether your timing lags.
Let's say like your product has like a 30-day usage cycle. You know, I think a good thing to think about is like a multivitamin, right? Or maybe like a protein powder or something that you use daily for a month. Coffee is another one, right? You're sending replenishment reminders, you know, at day 60, you've already lost the customer, right? So I'm drinking coffee daily, which I do, right? A glass of coffee, a cup of coffee a day, and you're not sending me 2 months. Like, what do you think I did that after that 30 days from day 30 to day 60, right? I've either bought from a competitor. Maybe if you're lucky, I bought from you because I had a great, great experience, which is rare, or most likely I probably have forgotten about you, right? So part of this audit is what's your average repeat purchase window for each product and are your flows timed properly and correctly to capture that repeat purchase?
Yeah. And just again, to add this because the plug seems so perfect is if you want to benchmark it, look at similar brands and inbooks and see what they send for replenishment emails. It's going to be helpful there.
100%. So in this example, like if everyone else is sending a replenishment at day 25 and again, you're waiting till day 50 or 60, you're 2x too late, right?
