Your retargeting playbook for lapsed customers
In this short segment, the speaker emphasizes the importance of aggressively re‑engaging customers who have previously purchased but have been inactive for a long period. The core recommendation is to “be in their face” across the web by deploying a combination of targeted email and SMS campaigns that feature personalized offers, highlight best‑selling products, and remind lapsed users of what they’re missing. Additionally, the speaker suggests extending the outreach beyond direct messaging to other online platforms, essentially following the customers around the internet to increase the chances of re‑engagement. The tone is instructional and enthusiastic, urging marketers to be creative and persistent, and concluding with a call to subscribe to the podcast.
