Your Welcome Series Is Probably Broken

Most welcome series fail because they're too long, too self-centered, and lead with discounts. You're teaching them that the product is not worth the full price.

Brands try to make their welcome series work for every single type of customer, so it ends up just being very generic and bland.

People who buy without a discount are generally your best customers.

Test timing, subject lines, discount versus no discount, and really focus on LTV, not just conversion rate.

Remember, people, welcome series is the beginning.

It's From the open to the click, they're the masters of the flow. Just watch your list grow and your leads turn to go. Did we retain you so far or do we have to extend it? If you want results, you know you gotta send it. Yeah, you know you gotta send it. Yeah, you know you gotta send it. Yeah, you know you gotta send it.

What is up everyone? Welcome back to Send It, where we discuss anything and everything retention marketing, specifically in email and SMS marketing and e-commerce. My name is Jimmy Kim and I'm here with my co-host, Chase Diamond. All right, Chase, hot take time because I have something I want to discuss here today. And the topic here is that most welcome series are kind of terrible.

Yeah, I would agree with you. I think a couple of reasons, right? Like they're either too long, they're way too pushy and salesy, or flat out, dude, they're just very boring. I was looking at a brand last week and dude, I want to say they had like It was like 14 or 15 welcome series emails. It was insane.

14?

Dude, 14. And every single email was basically, here's our story, here's our product, here's our discount.

So by email 3, people are like, I get it, you want me to buy something.

Yeah, exactly. And the conversion rate was really, really, really low. It was like 2%. It was not good.

Yeah, and I think this is all because people don't think about the psychology of a welcome email. They're just kind of dumping information almost.

Yeah, I think that's right. And you know, at the end of the day, like a welcome series isn't a product catalog. It's the beginning of building out your relationship.

Yeah, no, this is right. So today I wanted to talk about this on this pod today. I want to break down why most welcome series fail And more importantly, the exact framework that works.

Let's do it, dude. I'm pumped to dive into this.

And—

So what, yeah, what do you think? I mean, gimme a high level, like if I'm, if I'm thinking about the framework, what is the framework of a good welcome email to start with?

Yeah, look, it depends. I'd say on average it's about 4 emails. That's gonna probably be it for most folks. Each one with a specific kind of psychological job to accomplish.

Okay, yeah, let's walk through that psychology, the timing, the copy, the strategy, and talk about a little bit of everything here today. You ready?

Yeah, cool. I think with this, right, like, I think most brands make a few mistakes. Should we go through them?

Yeah, let's go through those mistakes.

Cool. Alright, so the first mistake is they're way too long. As mentioned before, right, 14 emails, and most are probably 7 or maybe even 10.

And let me add something here that brands don't realize. The moment someone subscribes is kind of your highest engagement window.

Right. They're hot right now and they're fairly interested. Yeah.

But if you send like 14 over 2 weeks, by email 7, they've probably tuned out, I would guess.

Exactly. And you're just going to lose them in the noise.

All right. So you mentioned the length. So what do you think is the right length here?

Yeah, again, it depends. Maybe you add beyond this, but At least to start, I'd say like somewhere to 4 to 5 emails max, with kind of 4 being that sweet spot on average.

Why do you think 4? Give me a little bit deeper insight into the thought.

Yeah, I think with 4, it allows you to hit kind of 4 different kind of psychological stages. The first one being connection, and then education, conversion, and reinforcement. And I think any more than that, and you're tending to just kind of repeat yourself.

And, you know, as you say that, the thing that comes to my head is people aren't just sitting around waiting for your 15th email about your brand story.

No, they want to know very quickly if you can help them, and they want to move on with their life.

Got it. All right, I got another mistake for you. This is like another one. I would say that brands make them all about them.

Exactly. I think that's a huge one. You know, here's our founder story, here's our mission, here's our values, right? You keep hearing the word our.

And all I think about in my side is cool, but what's in it for me?

Yeah, exactly right. At this point, the subscriber doesn't really care about you yet. They care really more so about the problem which they think you might solve.

Totally agree. And they subscribe because they want to make sure they can solve the problem or whatever they are and why they subscribe to you. And something needs to be for them.

Yeah, exactly right. So at the end of the day, if your welcome series is just we, we, we, our, our, our, You're missing the point entirely.

Yeah. So the opposite there would be, it should be more like you, you, you, or what can we do for you? What the problem— what problem do you have? Or how can we help you?

Exactly. Like at the end of the day, you just need to lead for the value for them, not with a spotlight on yourself feeding your own ego.

Yeah. And let's go to another mistake I see. And this one kind of bothers me because I talk about this quite often on Social, but It's leading with a discount, right?

Most of the emails have like, welcome, here's X% off.

Yeah. And the question of the day here, and you already know the answer here, but what does this train people to do?

Just to wait for the discount, right?

Exactly. You're teaching them that the product is not worth the full price.

And with that, that means you're attracting discount shoppers who frankly are never going to buy at full price.

Right. So your LTV on your welcome series converts way lower than it should ultimately.

Exactly. Plus you're just devaluing your brand from day one.

What do you think, Chase, that you should do instead?

Yeah, I'd say like the, the main thing here to think about is like, how do you build that value first, right? You can educate them, show them why your product is actually worth the price. And then if you do want to offer an incentive in a later email, maybe 3 or 4, That's fine, but it's probably best not to actually lead with it.

Yeah. And the people who buy without a discount are generally your best customers, wouldn't you agree?

Yeah. Right. These folks are going to be less price sensitive. They're gonna buy more often and ultimately they're gonna have a higher lifetime value.

Yeah. And I think people are gonna be thinking about like, you know, why wouldn't you optimize for discount hunters?

Right.

Like you, or why should you? I mean, you know?

Yeah, you probably shouldn't. Like, you know, yeah, you shouldn't. So, All right, we've talked about what not to do, right? Let's talk about what to do. And I think it starts at the end of the day with just understanding kind of basic psychology.

Yeah, you're talking about like what's going through the subscriber's head when they first join your list, right?

Right. So kind of there are 4 questions and your welcome series needs to answer all the questions. So the first question I think about is, did I make the right decision by subscribing to this list?

Yeah, validation. They're just looking to see if this is the right decision.

Yeah, that's right. Right. They gave you their email address, maybe even their phone number, and they're wondering, is this going to be worth it? Or am I about to get spammed?

So you were saying basically your first email should be reassuring them?

Yeah, exactly right. It's all about making them feel good about that decision to kind of to join. You made a smart choice. And here's why. Let me tell you.

Yeah, and I'll add, you should be setting some expectations here. Here's what you can expect from us. We're not going to spam you. We're going to send you some valuable stuff.

Exactly. And this is going to allow you to build trust from the very first interaction you ever have with them.

Okay. So the second thing you mentioned earlier was, you know, can you help actually help me, right? Can you actually help me?

Yeah, look, at the end of the day, everyone has some sort of problem they're looking for or a solution to, or they've got some kind of goal that they need help accomplishing and they're looking at you wondering, can you help me solve X, Y, and Z?

So this is where education comes in, right?

Yeah, exactly. And then email 2 is really about demonstrating kind of the expertise. So you're showing them that you understand their problem and that you have solutions for what they're needing and what they're looking for.

Yeah, I totally agree. It's not just selling them yet, it's just proving that you know your stuff and you're the right product.

Right, because if you think about it this way, people buy from experts, not just random brands.

Yeah, and if you can teach them something valuable in email too, they start to trust you pretty early on.

Yeah, exactly. You're starting to build the credibility that you need to get them to buy from you. And then from there, the third question that we need to be answering is, okay, I trust you, what should I buy? Hey there, it's Chase here. I hope you're enjoying the pod, but I want to get just 30 seconds of your time real quick tell you about one of our sponsors who let us make this great podcast. So first, I wanna start with a question for you. Do you ever find yourself staring at a blank page waiting for inspiration to strike? Your marketing campaigns don't have to suffer when your creativity runs dry. Omnisend has recently launched their most powerful AI update yet, and it is awesome. Its AI completely transforms how you can create and send your next marketing messages. And here's really what's incredible. Their AI doesn't just write your emails, but it actually helps you write really compelling subject lines, preheader text that are geared to increase your open rates and ultimately build customer segments in a heartbeat. And just whisper to the AI who you're targeting and it's gonna figure out all the complex segmentation for you. That way you have no more guessing games. But hey, wait, it gets better. Their AI writer actually now proactively suggests improvements to your copy. And it's gonna adapt to your brand's unique voice and tone while following email marketing best practices. And their personalized product reminders analyzes your browsing behavior to serve up exactly what each of your customer wants and needs to see. And their campaign booster automatically resends emails to people who didn't open or engage with them, which helps lift revenue by an average of 13%. And now with over 150,000 very happy customers already dominating their markets using Omnisend's email, SMS, and push notifications, plus they have 24/7 amazing that actually responds fast and is very helpful. You're joining a winning team. So stop wrestling with writer's block and start letting AI do the heavy lifting for you. Visit omnisend.com and experience the future of marketing automation. Let them know that Jimmy and I sent you. And now back to the pod.

Yeah, this is the classic product recommendation, right?

Right. But I think here's the key is, again, you're not pushing a sale. You're going to focus more on being like a helpful guide.

Okay, give our listeners what that might look like in your mind.

Yeah. So instead of something that's very common, like buy our bestseller, it's something more along the lines of like, hey, if you're dealing with X problem, here's the Y product or solution that we recommend to solve that.

Yep, I totally agree. So you're making it easy for them. You're removing the friction of what product, which product is right for me?

Yeah, that's right. And I think this is where a lot of brands get into trouble. They often show 15 products and say, hey, good luck, pick one.

Yeah, that only makes the customer freeze.

Yeah, it's all about the decision paralysis, right? So you need to be curating. So based on what you're looking for, We believe these 2 or maybe even 3 products are going to be the best fit.

And you explain why ultimately, right?

Exactly. You want to make the decision super easy.

All right. Well, what about this one? The question I think you have to answer is, will this actually work for me?

Right. You know, they're on the edge, they're interested, but they really need that final push.

And I think this is probably where social proof comes into play.

Exactly. You know, email 4 is all about reinforcement. Reviews, testimonials, you know, before and afters, customer stories. Yeah.

I always enjoy a good email that shows me how other people got the results that I'm thinking about.

Yeah. Look, because if someone who's similar to them has succeeded, they think, I can do that too. Yeah.

And that's what usually gets them over the finish line, right?

Yeah, 100%. All right.

Well, let's flip here. I think we've talked about psychology enough. Let's get a little bit more tactical. Let's walk through these 4 emails. And I know we've kind of said it in a high level, but let's, let's really get nitty-gritty here. So tell me the framework that you're thinking about.

Cool. So the framework is 4 emails sent over about 7 to 10-ish days. So starting with email 1, this is the welcome, and this is going to go right away after someone subscribes to your form.

Okay. And you know, what's most important to me is what's the goal here in your opinion?

Yeah. So as we kind of alluded to earlier, it's about making them feel good about subscribing. And really setting the expectation for what's to come.

Okay. Can we drive into that, dive into that a little bit more? What goes in it?

Sure. So 3 primary things. Number one is thank them for joining. Number 2 is tell them what to expect. And number 3 is give them one quick, easy win.

Ooh, I like that. What's a quick win in your mind?

So I think something valuable right away, whether that be a tip, a resource, a helpful piece of content, something that makes them go, oh, all right, I see the value here. This is interesting. This is helpful.

Okay, wait, let's, let's give the listeners a little bit more of an example. Do you have like a real-life example you can think of?

Yeah, so I was drinking coffee right before this. So let's say you're a coffee brand. Your welcome email might say something like, welcome, thanks for joining our community of other fellow coffee lovers. Over the next week, we're going to share our best brewing tips, behind-the-scenes stories, and we're going to introduce you to our most popular roasts. But first, I wanted to share with you a quick tip. So the water temperature matters more than you actually think. You want to focus on using water that's between, you know, 195 and 205 degrees Fahrenheit. That is the perfect temperature across all the studies and research for the perfect extraction.

Dude, you know too much about coffee, but I can see why you're giving value and setting your thought leadership right away immediately.

Yeah, look, you're setting the tone. Uh, we're not just here to sell you stuff. But we wanna help you become more knowledgeable and get better at drinking and making coffee.

Yep. And that ultimately builds trust.

Yeah. And a pro tip, I didn't mention a discount in that single email, right?

I agree. You can save it for later if you're gonna use it at all.

Yep.

All right. Email 2, let's talk about that one, which is like education. When do you send this in your opinion?

Yeah, so this will go day 2 or 3 after someone actually opts in and joins.

Okay. And let's go through the steps again. What, what's the goal here in your mind?

Yeah, this goal is to prove the expertise. So you want to show them that you understand their problem better than anyone else does.

So you're teaching them something.

Right. And here's the key. It needs to be genuinely useful, not just like a thinly veiled kind of product pitch. Hmm.

Okay. Can you give me an example of like good versus bad here? I feel like this will be helpful.

Yeah. So I'd say that the bad version would be like, I don't know, for your face, like a moisturizer. Our moisturizer has, you know, this acid in it. That's great for hydration. Buy it now.

That just sounds like a product pitch.

Yeah, it is. Whereas like a better version would be the 3 biggest mistakes people make with their skincare routine and here's how to fix them. And then with this, you're going to teach them about how to layer products, choosing the right ingredients for that person's specific skin type because It does vary.

So you're actually educating at this point.

That's right. And at the end, you might want to mention something like, hey, by the way, our products are designed to address these exact issues. But again, the email here isn't centered around selling.

It's all about proving you know what you're talking about.

Yeah, exactly. Because after they read the email and think, wow, these people really do know skincare, And when people are ready to buy, who are they going to buy from? You, because you've established that authority and that connection. So the, the next email then, email 3, this is going to be really centered around like the recommendation. And this typically goes out about like day 5 or 6 after someone opted in.

Yeah. So this is where you're actually recommending products that they should buy.

Yep. And the key here is doing it as like a helpful guide, not a pushy salesperson. Hmm.

Let's dive into the structure of that. Give me something you, you're thinking about here.

Yeah, sure. So you start by acknowledging, you know, where they are. Hey, so you're probably wondering which product might be best for you or which one's right for you.

Yeah. So you're almost like aligning with what's on their mind right now.

Yes. And then you make it simple. So if you're dealing with problem A, we recommend product 1. Or if you're dealing with problem B, we recommend problem or kind of product 2.

Yeah. Okay. So I like that you're narrowing them down basically.

Right. You're going to remove the overwhelm and kind of here's the key thing is you need to explain why.

Okay. What do you mean by that?

So don't just say like, we recommend product X, say we recommend product X because it's formulated specifically for X, Y, and Z situation. It works by whatever the mechanism is. And our customers often see results in X kind of amount of time.

You're painting a picture, you're like building the case here.

Yes, exactly. At the end of the day, you, you're helping them make an informed decision.

Okay, I like that. And that's where you might include in your first purchase incentive, basically, if you're going to at this point, right?

So to make it easy to try, Here's 10% off your first order. But with this, like you've already built the value. So the discount's more around removing that last and final piece of friction, not around creating the actual desire in the first place.

Big distinction there.

Yeah, it is. Look, the discount should be seen as a bonus, not the sole reason and the only reason to buy.

Okay. Let's go to email 4, 'cause I love this one. The social proof email. When, when do you think about sending this one? Real quick one for you. Big news. Commerce Roundtable is hitting the road this June with Retention Roadshow. We're hitting 4 cities: New York, Miami, LA, and Austin. And here's what's really cool. This is a half-day workshop-style event built specifically for retention marketers. That's you. We're talking about tactical sessions with email, SMS, AI, and lifecycle. This is the stuff that moves the needle on repeat purchasing and LTV. And these will be small rooms. We're talking 75 to 100 people max. There won't be any fluff or high-level theory. This is really walking into the practicality. Plus, you're gonna walk away with strategies that you can implement that week. Plus, we're gonna include breakfast, lunch, and of course, plenty of networking to have real conversations with the great people around you. Look, tickets are limited because of the room sizes. So you can go over to commerceroundtable.com/roadshow. Link below and use this code SENDIT to get $25 off a ticket. It's not very expensive anyways to go. Again, we're coming to New York, Miami, LA, commerceroundtable.com/roadshow. Code SENDIT. Come hang out with me. Come hang out with Chase. Hang out with a bunch of retention marketers. Back to the pod.

So this is gonna go out about like day 8 to 10 after someone subscribes. And this really is viewed as like your closer.

Hmm. Give me a little structure around this one.

So with this, you lead with a customer story or testimonial, something like how Sarah transformed her skin in just 30 days. Or maybe here's why 10,000+ coffee lovers trust our beans.

So you're showing results again, right?

And the more specific, the more real, the more believable, the better, because it's going to be legit. Don't just say our customers love us, right? Anyone and everyone could say that. You need to show the actual result.

Yeah, I'll say looking at great emails, I like those before and after photos. I like specific metrics or I like quotes. I like when people— I can read what other people said about it.

Dude, so many of these good examples on Inbox AI. And with that, like if you can match the testimonial to their likely situation, right? Like that's going to be a home run. And if they signed up through an ad about acne, show them the acne treatment.

Yeah, I think it's always important to have someone see what they need and what it's going to look like for them to succeed, basically.

Yeah, that's right. And at the end, right, you need to give them a clear path, you know, ready to get started? Here's what we recommend.

And I'm guessing at this point you should link them back to the products that you had in email 3.

Exactly. Now you're kind of creating this storyline and this narrative arc across all 4 emails that really feel cohesive.

Okay, let's recap on timing because I think that we talked about it, but let's make it really simple for listeners. How do you space these 4 emails out?

Sure, so what we recommend is email 1 is right away. As soon as someone opts in, they get it. Email 2 is typically about 2 to 3 days after that. And then email 3 is typically about 5 to 6 days after someone subscribes. And then email 4 is at about that like 8 to 10 day mark after someone's subscribed.

And why, why do you think about that specific interval as you're talking about this?

Yeah, that's a good question. I'd say because you do wanna stay top of mind, but you also don't wanna overwhelm them. You know, if you send all 4 emails in 4 consecutive days, it gets to be a lot. It feels like too much. It feels overbearing. And if you spread them out over a month, dude, they're not gonna remember who you are.

Yeah. So you're thinking like 10 days is the sweet spot basically?

Yeah. Give or take. I'd say for most brands, yes. Though again, like you do need to adjust based on your category and obviously with some testing.

Okay, well, let's talk about that. What do you mean by category? Let's make sure, because we've got listeners from all over the world here.

Sure. So if you're in like a high consideration product, something that's expensive, like high-end jewelry or even like furniture, right? You might want to stretch that out a little bit more to like something like, let's say 14 days.

Ah, the sales cycle, because the purchase consideration window is just generally longer for those.

Right. And if you're in a low consideration impulse buy, like snacks or kind of cheap accessories, you might consider compressing that down from the 10 days on average to maybe like 5 to 7 days.

Yeah, that makes sense. And it's impulse buyers, they're gonna make decisions faster.

Right. So you have to just understand your category and then you adjust accordingly from there.

Okay, here's a question I get a lot, and I'd love to hear your thoughts on it. If someone buys during the welcome series, do you stop sending them the rest of the emails?

Yeah, that's a really good question. I think it depends on, like, how you've structured this. If you've structured it how most brands do, with just sending discount after discount after discount, you probably do. However, if you're structuring it the way that we recommend, it depends on, like, which email they bought after and, like, what the remaining emails entail.

Okay, can you go into that a little deeper? I like the thought you're going through.

Sure, so email 3, right? So if email 3 is a product pitch and they already bought, yeah, you probably do wanna suppress them from that email. There's no point in trying to convert someone who already converted.

That makes sense.

However, if email 4 is educational or community building, I'd probably still send it because you're really deepening that relationship. You're not just pitching, you're not trying to get them to buy.

So basically, you're thinking about what the job of each email is, not just what they bought, but, and we're done.

Yeah, exactly. You know, the goal is a long-term relationship, not just a single one-off purchase, right?

Okay, let's shift into a little bit of testing a little bit. How do you think brands should test your welcome series?

So 3 things to test. Number 1 would be the timing between emails. Number 2 would be different types of subject line approaches. And number 3, would be like the email kind of structure. So for example, for email 3 in particular, are you going to give like a direct recommendation or are you going to send them to some sort of like interactive quiz or kind of picker and chooser?

Okay. But I have a question. What about testing the whole discount versus non-discount? What do you think about that?

Yeah, I think that's a great one. I think absolutely right. You can test sending email 1 with no incentive. Versus with the incentive. And then you want to monitor and study like the LTV difference, not just simply the conversion rate.

Yeah. For those that are listening, I think one of the things you got to think about always is that higher conversion with a discount does often mean a lower LTV.

Yeah, exactly. You know, let's say you might convert 20% with a discount and only 12% without, but the no discount group, you know, might see like a 2x lifetime value.

Okay. So you're actually making more money with the no discount group, even though your conversion rate is lower.

That's right. It's super important here just to like look at the entire full funnel, not just a single email, not just the first purchase.

Yeah, that makes sense. Okay. Let's close up with some common mistakes we see and basically how to mistake it. I'll start first with the first one I'm thinking about.

Okay.

The first mistake I see is the welcome emails are generic. Thank you for subscribing. Here's our website. Like, I hate that one.

Yeah, no real point, right? Your email needs to be specific to how they subscribed.

What do you mean by that a little bit more?

Yeah, sure. So if they subscribed through a blog post about acne, your email should reference acne. Thanks for joining. Since you're interested in clearing up acne, here's how we can help and here's what we recommend.

Ah, so you're personalizing based on entry point, which is definitely a key learning for many people.

Yeah, the context matters, and most people aren't leveraging context at all. So that's that one. And then the second mistake is there's no clear call to action. A quick break to talk about SuperScale. If you've ever found yourself on a Friday afternoon scrolling through the Meta ad library, screenshotting your competitors' hooks, and trying to reverse engineer why their ads are working while yours personally have been stalled, that's exactly the problem that SuperScale is built to solve. It's the first AI agent specifically for social marketing. You connect it to your Meta, TikTok, and your Google ad accounts, point it at your site, add your ICP, and pass testing notes, and it actually goes and does the work. How cool is that, right? You can literally prompt it to analyze your top competitors, identify what's converting in your space, and turn that into a new batch of creatives across different formats, all from a single prompt. What would normally take a designer and a growth lead a few days can now be done in a matter of minutes. They're backed by Credium and trusted by brands like Taxfix and SumUp. You can check them out at superscale.ai. Now to the show.

Ah, yes, the call to action. What, what do you think are good call to actions with these welcome emails?

Yeah, it varies, but kind of just riffing. Um, for the first email, it could be something more about like, learn more about us or something like, hey, read our story. Um, email 2 could be something along the lines of like, get the full guide or maybe something like, hey, learn more tips. Email 3 could be something like shop X, Y, and Z recommended product products. And then 4 could be see what our customers are saying or even something along the lines of time to get started.

Yeah. So basically each email has a specific action.

Right. And you don't wanna make people guess which action you're trying to get them to do.

Yeah, that makes sense. Okay, let's go to the 3rd mistake I see often. And this is an interesting one cuz I just had a brand do this, but the welcome series kind of ends and then there's like nothing.

Yeah, that's tough, dude. You send 4 great emails, you put in all this time, you built all this momentum, and then you just ghost. You go silent for like weeks. Yeah.

I mean, I mean, I already know what it is, but tell the listeners what should happen when, you know, after that welcome series.

Yeah. So these people needed to be dropped into like your regular campaign cadence immediately. You don't want to let them go cold.

Yeah, and this is even if they don't buy during the welcome series, right?

Yeah, like if they didn't buy, like they can go into like a nurture sequence, more education, more value, more social proof, really focused on continuing to build out that relationship.

Yeah, just to add here, remember people, welcome series is the beginning, it's not the end.

Exactly. And then the last mistake is trying to appeal to everyone.

Ooh, I think we just talked about this in another pod, but explain to the listeners what you're saying here.

Yeah, I think on one of the last pods or two we did talk about this, but essentially brands try to make their welcome series work for every single type of customer, so it ends up just being very generic and bland.

Yeah, I would 100% relay that and say make sure that you know that you should have different welcome series for different segments. Do you agree?

Yeah, ideally yes. If someone subscribes as interested in product A versus product B, They should get different emails.

Yeah, but you know, I already know what people are thinking. That's way more, much work. It's more advanced.

It is. But even if you can't do that, at least be specific about who you're for. You know, we're for people that care about X, whatever that might be.

Yeah. And that ultimately leads to a little bit of self-selecting from your audience from the start.

Right. And some people will bounce and that's okay. You know, you want the right people, not any person. Hmm.

Okay. Well, let's go ahead and recap this pod up today. Most welcome series fail because they're too long, too self-centered, and lead with discount. What's the framework one more time?

So the 4-email framework is number one is welcome. Make them feel good and set the expectation. The next one is the education where you want to prove you're an expert. And then the recommendation is helping them choose the right product. And then the last one is the social proof, you know, showing them why it works.

Yeah, and you just want to make sure you send this over, send it 7 to 10 days, personalize based on entry point, and keep the relationship going after the series ends by sending them regular campaigns.

Yes, exactly. So test timing, subject lines, discount versus no discount, and really focus on LTV, not just conversion rate.

Oh, and I'll add one last thing before we wrap up. A welcome series is not a product catalog. It is a relationship builder, and that's why we wanted to talk about it. With that being said, this is why most welcome series fail and a 4-email framework that you can use right away in your business. If you're listening to this pod, you enjoyed it, you've got a favorite marketer, you've got a founder, someone to listen to, to understand why we're giving you a simple framework that you should apply to your business, go share this today. If you enjoyed today's pod, of course, as always, like, share, follow, do all the fun stuff and comment below and tell us your thoughts about this if you have an extra tip to share onto this welcome series. With that being said, Check out the comments. We've got a lot of cool stuff. If you want to get deeper with us, we've got opportunity for you to learn more with us. We've got a newsletter that you can subscribe to us. We've got some other products out there as well. Otherwise, we'll be back next week. We'll see you later.

Cheers.

From the open to the click, they're the masters of the flow. Just watch your list grow and your leads turn to go. Did we retain you so far, or do we have to extend it? If you want results, you know you gotta send it. Yeah. You know you gotta send it, yeah. You know you gotta send it, yeah. You know you gotta send it.