In LinkedIn Live episode 37, Joe Apfelbaum walks viewers through a live, step‑by‑step demonstration of how to use LinkedIn together with AI tools (Evvy/EvyAI) and a custom CRM (app.ajaxunion.com) to prospect, engage, and nurture real‑estate professionals. He begins by emphasizing LinkedIn’s domain and email authority, explaining why messages sent via LinkedIn often get higher response rates than traditional email or phone outreach. Using a live participant, Andy, a Compass real‑estate agent, Joe shows how to save a LinkedIn profile into Evvy AI, add the contact to a “live” list, and automatically generate a personalized connection note. He then extracts Andy’s contact information through a series of clicks, imports it into his CRM, and demonstrates sending a templated email directly from LinkedIn. Next, Joe uses Evvy AI’s post‑writer to create a tailored LinkedIn post for Andy, highlighting the benefits of buying property in New York City, and shows how the generated content can be posted, turned into video or audio, and emailed to the prospect. Throughout, he promotes his paid offerings – a one‑day LinkedIn Accelerator training (52 hacks) and an Unlimited Digital Marketing subscription – and encourages viewers to type keywords in chat to receive more information. Finally, he stresses the importance of strategic, relationship‑focused networking over “spray‑and‑pray” tactics, inviting the audience to share their professions, cities, and tool interests.
Chapters
37. However you do 37 with your fingers. I'm so excited that you're here for LinkedIn Live episode 37. 244 episodes. That's my goal for 2024. And you're here along for the journey. Each time I get on LinkedIn Live, I share insights about how to use AI with LinkedIn. I shared insights about my personal development journey. And I talk about how you can get more out of life if you take care of yourself. If you realize that progress equals happiness, it's not about showing up and throwing up. It's about the follow-up. And the follow-up takes a lot of work. It doesn't just happen by itself. LinkedIn is a great tool to help you follow up. I often will send somebody an email. I'll send them a text message. I'll even call them, but I won't get through. But then I'll send them something on LinkedIn and suddenly, poof, they reply. Or at least I get notified that they see it. Because on LinkedIn, you have a variety of notifications that let you know if people see your message, if people see your profile. And also I have the ability to get into their email box in ways that I couldn't be able to get into their email box in other formats. LinkedIn has a lot of domain authority and it also has a lot of email authority. That means there's a lot of trust that the email service providers have with LinkedIn. LinkedIn gets in the door. So if you want to get in the door with people, if you want to grow your business, if you want to stay top of mind, and if you want to do the hard work and follow up, then you should consider learning how to leverage LinkedIn and using the right tools to help you be able to be more effective, save time, and be able to do more with less time. Let me log into LinkedIn right now and show you exactly what's cooking in terms of creating with artificial intelligence. Most people don't know this, but LinkedIn has a billion members right now. A billion with a capital B. That's a lot of members. But if you're not leveraging correctly, then chances are you're not tapping into the immense potential that LinkedIn has. Now, if you're watching this live right now, let me know by giving this post a like and let me know what city you're dialing in from. The reason I go on live, particular reasons, number one is it's a chance for me to do professional speaking, to get up there and speak. Another thing, the other reason is because I can then use the replay after and I can turn that into a variety of different videos with artificial intelligence. And the third reason is because it helps me be able to create content ideas, stay top of mind with people, and help me be able to grow my business. I love inspiring people. I love supporting people. And I love being your trusted advisor in networking, marketing, prospecting, and anything that you need when it comes to the skills, the talents, the experiences that I have. I'm going to go into LinkedIn right now. I'm going to share my screen. Thank you, Andy, for giving this a like. I really appreciate seeing you here live with me here today. I see that you're based in New York City and that you're a Compass real estate agent. I'm going to pull up your profile now so that my connections and my world can see it. This is Andy's profile right over here. And what I'm going to do is I'm going to save Andy's profile into Evvy AI. See, I clicked on the purple icon, the save icon on the top right corner. I'm going to press the dropdown. I'm going to hit add to list and I'm going to add him to a list called live. Okay. So I'm going to add him to LinkedIn live list. That makes it very easy for me to be able to notify him when I'm going to be going live, because I see he's the type of person that enjoys joining my lives. Now, what I'm also going to do is I'm going to check out all of his recent posts. And I see that 7 months ago was the last time he posted on LinkedIn. I'm gonna give that post a like and I'm gonna drop a comment for Andy. And then what I'm gonna do is I'm going to invite him to use Evvy AI to create a post. So Andy's spot on. It's all about the specifics. Curious to see how this plays out. Let's catch up and exchange insights. So as you can see, I was able to leave a comment right on his post with artificial intelligence. Now think about what that could do for you. As a real estate professional. Think about what that could do for you as a real estate professional. So what I'm going to do is I'm going to look him up. Now, none of his contact information is available on LinkedIn. So if I wanted a real estate agent to sell my house or to find me an apartment or something, I wouldn't be able to contact him right now because his contact information is not readily available on his profile. That's a big mistake. And I highly recommend adding your contact information on your profile. I'm going to click on that link. And I'm going to click on this link. Now I had to click on 3 links to finally get to his cell phone. I'm going to copy his email address right over here, which is right here. See that? And now I'm going to go back to LinkedIn and I'm actually going to send him an email. I'm going to send him an email right just like this. I'm going to select his template related to Evie AI and I'm just going to press send. And I just sent him An email without even leaving LinkedIn. If you wanna learn how to do things like that, type in accelerator in the chat and I'll send you information about our upcoming LinkedIn Accelerator boot. Uh, we have a full day training called the LinkedIn Accelerator Training. It's bit.ly. I've made a Bitly, bit.ly, bit.ly/enaccelerator, and that takes you straight to the accelerator. See, that's a 1-day accelerator. It's 6 hours over 1 day, and we teach you 52 different hacks on how to leverage LinkedIn properly. It's 37 days away. Highly recommend you join it. You'll also get access to a course and several other things. I'm going to keep Andy open over here because what I want to do is I want to let Andy know that, hey, I can really support you with things like marketing. We actually launched something called Unlimited Digital Marketing. So if you go to unlimiteddigitalmarketing.com, Uh, you can fill out your information over here and we're gonna be offering this for just $249 a month. But, you know, I'll give people access to this even without paying just to kind of try it out, see if they like it. And after that, they could pay me if they do like the system. The way the system works is app.ajaxunion.com. You simply go into app.ajaxunion.com, you log in. I'm going to, uh, go into my own account. And once I'm in my own account, I could have my contacts over here, as you can see, and then I can add new contacts by clicking on the plus button. And I could just add Andy's information right over here, um, and start adding him to my email list and send him, um, text messages and just put him in my marketing system. As you can see, I can easily grab his contact information if I took those extra 3 steps. Type in mobile over here. Can be a lead. I could put the time zone that he's in. I'm not gonna do any of that stuff, but I'm gonna press save over here. And now I saved him to my system. Now, if I wanna grab his email, his LinkedIn, I'm gonna go back to LinkedIn. I'm gonna grab his LinkedIn right over here and add him to my system. LinkedIn URL. And type in broker, um, agent, real estate agent. Okay, I'm gonna press save, and now I saved him into my system over here, and I can start sending him emails. I can send him specific templates. You see I have different templates here and so on. So if you want to learn how to use this marketing system, you want to become part of our system, let me know. Just go to unlimiteddigitalmarketing.com and you can check out this particular system. Now I'm going to send a connection request to Andy. I'm going to press connect. I'm going to press add a note. I'm going to press the little button over here. I'm going to press generate, and it's going to generate a connection note for Andy as a fellow, um, real estate— okay, as a fellow real estate and marketing expert, I see synergy in our work. I'm going to press send, send, and I just changed that and sent him a little connection request with a custom note. This saves a ton of time. Now, Andy, if you click on this little extension here and you write a post, it'll take you to our post writer on our web app. So it's app.evyai.com, evyai.com. You can tell it what you want to write about. So maybe you want to write about the benefits of buying real estate in New York City. Okay, you can put in your tone. Happy networking encouragement, benefits of buying real estate from a Compass agent. Okay, I'm going to press generate. What it's going to do is it's going to do research. It's going to do a ton of research and it's going to create a hook. It's going to create main points and it's going to create a call to action. It also, it's going to include some hashtags. And the reason why this is good is because It doesn't take much time to draft a post for you. It might not be the best post in the world, but it's a pretty good post. And if you program your persona to be you, it'll talk about you and your life and your business. But even if you didn't program your persona, like I didn't program any persona over here, I just told it to write it. It's going to do the research and it's going to prepare a really well-written post. And then what I can do is I could just take that post and post it on LinkedIn. I could even turn it into a video. I can turn it into audio. So you see, navigating New York City market without a real Compass agent is like trying to find your way through the subway for the first time without a map. Possible, but so challenging. Buying property in New York City is not just a transaction, it's a pivotal moment packed with blah, blah, blah. Insights, tools, strengths, negotiation ninjas, seamless support. So do you see the way I just created this for this amazing Compass agent, Andy? What I'm gonna do is I'm gonna copy this and I'm going to email it to him right over here. A post for you. And I'm gonna press send. And I just sent him, um, an email directly from my CRM that he can use right on LinkedIn, which, which, you know, it's a nice thing to do. And then I can keep track of him. I can take notes. If he's a potential client, I can add him to the, CRM and put him in a particular stage. There's a lot that I can do, and I could even schedule automations and workflows for Andy. So if you're not using these types of tools, highly recommend it. I want to let you know that the right strategy will save you a decade. If you want to be able to be successful, you need the right strategy. I can help you with the right strategy. If you want more support, Strategically, let me know. I'm happy to help you. I'm happy to guide you. I'm happy to support you. And what I want to know is who is your ideal client? What are you looking to accomplish? What do you well who would you like to connect with? Networking is a game of building real relationships with specific people. Being strategic. Most people are not being strategic. They're doing something called spraying and praying. I don't recommend spraying and praying. I recommend instead being strategic, getting down and dirty, learning who you want to go deep with, and really connecting authentically with those people. Andy, thank you for allowing me to use you as my muse this morning and to connect with you. I'm definitely going to give you a buzz at some point, but enjoy your 9 AM call. And everyone else watching this, whether you're watching the live or the replay, thank you for Checking this out. Let me know what you do for a living in the chat. Would love to connect with you. If you see this a little bit later, hit the repost button so more people see it. Let me know what city you're dialing in from. Let me know which one of these tools you're most interested in, and I'm looking forward to seeing you guys again online. Talk to you soon. Thanks, Joe.
