Joe Apfelbaum breaks down Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), two shifts beyond traditional SEO. AEO focuses on answering user questions directly rather than matching keywords. To rank in answer-based search, your site needs content structured to satisfy those specific queries.
Now, I've been doing SEO for a really long time. That's how I built my business on search engine optimization. So it's AEO, which stands for answer engine optimization. You can write this down, AEO, and you can write down GEO, generative engine optimization. AEO is kind of like SEO, but instead of searching keywords, people are searching questions. And so what are the questions people are asking? And so in order to rank, your website has to be rankable
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