AJ Wilcox The Power of LinkedIn Ads Organic Growth! #shorts
In this short video, AJ Wilcox, a LinkedIn ads agency owner with over a decade of experience, contrasts organic LinkedIn activity with paid LinkedIn advertising. He explains that while organic posts are free, they offer no control over reach and are unreliable. Paid LinkedIn ads, though costing money, provide full control over audience selection and predictable exposure through budget settings. He highlights LinkedIn’s powerful targeting options, including company name, individual lists, and the ability to target by first name, last name, company, and job title without needing an email address. Wilcox also mentions various retargeting methods for users who have previously engaged, and directs viewers to a checklist at theb2link.com/checklist for newcomers to LinkedIn advertising.
