In this short, Joe Apfelbaum urges viewers to identify automation systems that can boost profits by 10%. He emphasizes that automation doesn’t require AI—simple rule‑based processes, like automated referral requests, can suffice. He also introduces the concept of "human automation" by describing his accountability buddy Tammy, who monitors his daily photo‑tracking habit to keep him on track with fitness goals. Apfelbaum stresses the importance of SOPs (Standard Operating Procedures) and checklists as the backbone of business automation, urging entrepreneurs to write down, inspect, and refine checklists—especially those related to marketing—to drive measurable growth.
Chapters
Ask yourself, write this question down. What automation systems do I need to put in to increase my profit by 10%? Write that down. What automation systems do I need to put in to increase my profit by 10%? Maybe it's an automation system to ask for a referral from your top referral partners. It's automation. You don't even need AI to do it. You know, some people are like, I don't want AI in my business. Well, then use automation. Automation is fine. You don't need AI. If you put AI, it takes things to the next level. Automation is great. It's a rule. You can make a rule, a rule that happens. And by the way, automation is not just automating robots. Sometimes it's systems and processes where you're automating humans, where you're like, I want you to push this button. Like, for example, I have an accountability buddy. Her name is Tammy. She lives in Calgary. She calls me up every single day if I don't update my tracker with a photo of myself in my underwear. Because I am trying to get to a certain place physique-wise, and in order for me to get that place, I got to take a picture every single morning before 9 AM in my underwear, and I got to post it to this private website where she can look at it and she can say, you haven't been eating right. Judging me. Very attractive person judging me and saying, you will not eat that cookie. And I will see, I will see every morning, and if it's not there, she picks up the phone and calls me. That's a human automation. You get what I'm saying? Me posting a photo of myself on that private website for her to see. Human automation. You have human automation. Things that you implement. They're called SOPs. You want to have those operating procedures in your business. And I want to see the checklists. Checklist is the easiest way to do automation. What are the checklists? I want you guys to inspect. Write this down. What checklists do I need to inspect? What checklists do I need to inspect to improve my marketing?
