Joe Apfelbaum rejects his mother's advice to hoard his ideas and secrets. Instead, he gives them away freely, believing that consistently providing what others need eventually brings you everything you want.
Be a giver in the world. And my mother was always kind of like, don't give your secrets away. Don't tell anybody your ideas. I want to give away my ideas. I want to give away my secrets. But she's like, but how are you going to be successful if you do that? And I was like, I don't care. It's not about my success. It's about other people's success. And when you give enough people what they want, you end up getting anything you want in life.
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